|Accordion-Style Checkouts Tested|
|Wednesday, 18 September 2013|
How one company uncovered 26% more conversions by putting its checkout process to the test
Thursday, September 19, 2013
Topic: Accordion-Style Checkouts Tested: How one company uncovered 26% more conversions by putting its checkout process to the test
Developing cart technologies, like the accordion-style checkout, have become increasingly popular in e-commerce after being adopted by companies like Apple and other top-grossing enterprises.
But, does an accordion-style checkout really perform better than others?
In this Web clinic, Jon Powell, Senior Manager of Research and Strategy, MECLABS, revealed the results of three experiments to answer the question of how emerging cart technologies impact conversion.
Jon also shared three key learnings about accordion-style checkouts every marketer should understand regarding the true performance potential of popular checkout technologies.
Here is some feedback from the Web clinic’s live audience:
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