|Branded Design Tested|
|Wednesday, 17 June 2015|
How simple changes in page element aesthetics led to a 51% increase in subscriptions
Thursday, June 18, 2015
Topic: Branded Design Tested: How simple changes in page element aesthetics led to a 51% increase in subscriptions
Brand strategy has never been more important for marketers. Each design element on your page has a direct impact on your prospectís journey down the sales funnel.
Finding the right balance between design and clarity requires testing.
How can you reinforce your value proposition with branding while, at the same time, reducing friction and increasing clarity?
In this Web clinic, our research team shared one test resulting in a 51% difference in conversion which underscored the impact of branding on the variable of clarity in the conversion heuristic.
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