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Home arrow Marketing Optimization arrow Branded Design Tested
Branded Design Tested
Wednesday, 17 June 2015

How simple changes in page element aesthetics led to a 51% increase in subscriptions

Thursday, June 18, 2015



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Synopsis

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Topic: Branded Design Tested: How simple changes in page element aesthetics led to a 51% increase in subscriptions

Brand strategy has never been more important for marketers. Each design element on your page has a direct impact on your prospectís journey down the sales funnel.

Finding the right balance between design and clarity requires testing.

How can you reinforce your value proposition with branding while, at the same time, reducing friction and increasing clarity?

In this Web clinic, our research team shared one test resulting in a 51% difference in conversion which underscored the impact of branding on the variable of clarity in the conversion heuristic.

View the free on-demand clinic replay, or listen to the audio recording (mp3), to learn more about how to strike the right balance between design elements and simplicity.

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About This Brief

Credits:

Presenters
Pamela Jesseau
Austin McCraw

Writers
Ken Bowen
Joey Taravella

Video Production and Editing
Dennis Beard
Brent Knauff
Tara Marotta
Luke Thorpe

Technical Production
Steven Beger
Kayla Cobb
Shelby Dorsey
Jessica Lorenz
Regina Love
Christine Risberg
Joey Taravella

 


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