|Converting PPC Traffic|
|Wednesday, 20 March 2013|
How strategic keyword placement increased conversion by 144%
Thursday, March 21, 2013
Topic: Converting PPC Traffic: How strategic keyword placement increased conversion by 144%
According to the MarketingSherpa 2012 Website Optimization Benchmark, more than half of marketers indicated PPC ads were an element included in their organization's primary conversion path. In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, revealed a case study exploring the relationship between PPC ads and landing page optimization.
In this Web clinic replay, you’ll see how a marketing solutions company increased its lead rate 144% by strategically using PPC ad keywords on its landing pages.
Flint also shared some key principles from this discovery you can use to optimize your PPC ad campaigns and landing pages.
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