Internet Marketing Journal -

FREE subscription to more than $20 million in marketing research

Enter your email below to receive the latest in marketing research and exclusives offers from MarketingExperiments.

create Lab ID
We value your privacy. View details on how to contact us.

You can also get our latest research delivered to you via our social media feeds below.


Follow us on Twitter Join our Optimization Group Visit the MarketingExperiments Blog
Listen to our MP3 Podcast Listen to our podcast on iTunes Watch videos on our YouTube Channel

Research Topics

Site Optimization

Email Optimization

Search Optimization

Marketing Optimization



"Your emails and website provide the common sense that we often leave at the door to the office."

David Jones
Senior Practice Leader
Kaiser Permanente

"I often change small things across many pages as MarketingExperiments gets me thinking about how to increase the straighforwardness of my pages for the visitor."

Amanda Schaner
Marketing Coordinator
Home Science Tools

"The live web clinics are very humbling. I think we're doing a pretty good job. But every time I attend, I realize we could do things much better for our clients. I consider MarketingExperiments my encyclopedia, and parrot the principles I learn every chance I get."

Troy O'Bryan
Co-Founder and Chief Response Officer
Response Capture, Inc

Home arrow Marketing Optimization arrow Converting PPC Traffic
Converting PPC Traffic
Wednesday, 20 March 2013

How strategic keyword placement increased conversion by 144%

Thursday, March 21, 2013

register our next free web clinic


Read Read Listen Listen

Topic: Converting PPC Traffic: How strategic keyword placement increased conversion by 144%

According to the MarketingSherpa 2012 Website Optimization Benchmark, more than half of marketers indicated PPC ads were an element included in their organization's primary conversion path. In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, revealed a case study exploring the relationship between PPC ads and landing page optimization.

In this Web clinic replay, you’ll see how a marketing solutions company increased its lead rate 144% by strategically using PPC ad keywords on its landing pages.

Flint also shared some key principles from this discovery you can use to optimize your PPC ad campaigns and landing pages.

Download the MECLABS Quarterly Research Digest:

Q1 2011

Actionable instantly! –Paul

This one needed more time, it was hard to take notes when moving thru slides so quickly –Brad

The PPC checklist was a great way to leave with something to use going forward that is concrete –Robert

View the free on-demand clinic replay, or listen to the audio recording (mp3), to learn more from Flint about how you can effectively optimize your PPC campaigns.

Listen to an audio replay of the presentation:

iTuns Subscribe to our podcast on iTunes

Audio Subscribe to our mp3 podcast
Chrome users must install the RSS Subscription Extension to view

slideshare Subscribe to our slide presentations on SlideShare

Watch the next Web Clinic in real-time

Enter your email below for invites to our Web Clinics featuring:

  • First access* invites to Web clinics
  • Latest discoveries in online testing and optimization research
  • Interactive Q&A with the MECLABS research team
  • Live analysis of audience-submitted landing pages and wireframes

You will also receive updates on the latest in marketing research and exclusives offers from MarketingExperiments.

Subscribe for FREE

* Seating is limited to 1,000 attendees and fills quickly

We value your privacy. View details on how to contact us.

About This Brief


Flint McGlaughlin

Paul Cheney
Austin McCraw

Video Production and Editing
Dennis Beard
Luke Thorpe

Technical Production
Steven Beger
Selena Blue
Beth Caudell
Melissa Elbert
Erin Hogg
John Tackett

Additional Contributors
Aimee Thompson


::Top Of Page::