|Discovering Your Value Proposition|
|Wednesday, 15 August 2012|
6 ways to stand out in a crowded marketplace
Thursday, August 16, 2012
Topic: Discovering Your Value Proposition: 6 ways to stand out in a crowded marketplace
Your competitors are continually making your job as a marketer more difficult. They are constantly spying on you, uncovering your hidden marketing strategies, and beating you at your own games. And when they arenít doing that, they are executing their own plans for market domination.
It feels as though youíre fighting a war on more fronts than you can count Ö especially when your business is in a highly competitive or commoditized market.
How can marketers effectively wage war in a crowded market when there are so many other companies fighting tooth and nail for their cut?
The case study in this Web clinic replay introduces how one nonprofit organization saw an increase in conversions and donations by using the keys shared in this clinic, which teach marketers how to identify and expressing a value proposition effectively.
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