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Home arrow Marketing Optimization arrow Discovering Your Value Proposition
Discovering Your Value Proposition
Wednesday, 15 August 2012

6 ways to stand out in a crowded marketplace

Thursday, August 16, 2012



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Synopsis

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Topic: Discovering Your Value Proposition: 6 ways to stand out in a crowded marketplace

Your competitors are continually making your job as a marketer more difficult. They are constantly spying on you, uncovering your hidden marketing strategies, and beating you at your own games. And when they arenít doing that, they are executing their own plans for market domination.

It feels as though youíre fighting a war on more fronts than you can count Ö especially when your business is in a highly competitive or commoditized market.

How can marketers effectively wage war in a crowded market when there are so many other companies fighting tooth and nail for their cut?

The case study in this Web clinic replay introduces how one nonprofit organization saw an increase in conversions and donations by using the keys shared in this clinic, which teach marketers how to identify and expressing a value proposition effectively.

[The Web clinics are] extremely interactive and a great resource for me as a marketing professional. –Daniel

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Editorís Note: You can sign up to be notified of future Web clinics. You can view Web clinic slides on SlideShare.

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View the clinic replay, or listen to the audio recording (mp3), to learn from Dr. Flint McGlaughlin and our researchers as they discuss discovering your value proposition.

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About This Brief

Credits:

Presenters
Dr. Flint McGlaughlin

Writers
Paul Cheney
Austin McCraw

Video Production and Editing
Luke Thorpe

Technical Production
Steven Beger
Jessica McGraw
Selena Blue
Eric Nopanen
John Tackett
Beth Caudell

Additional Contributors
Aimee Thompson

 


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