|Does Fear-based Marketing Work?|
|Wednesday, 18 May 2016|
How one company saw a $45 million increase in revenue by changing their messaging tone
Thursday, May 19, 2016
Topic: Does Fear-based Marketing Work? How one company saw a $45 million increase in revenue by changing their messaging tone
As marketers, we are often taught to identify and tap into the pain points of our customers. But once we pinpoint these sources of customer anxiety, how should we proceed? Should we attempt to alleviate this stress through encouragement or empowerment, or should we instead ratchet up the tension and frighten prospects into thinking that only we can solve their problem?
In this 35-minute clinic replay, we examined six case studies — covering everything from social media testing and nonprofit donation drives to the overall messaging strategy of a Fortune 500 company — to answer one primary question: Does fear-based marketing truly work?
Watch now to find the answer to this question.
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