|Does Seasonal Messaging Really Work?|
|Wednesday, 15 July 2015|
How one company's wrong assumptions led to a 25% decrease in clickthrough
Thursday, July 16, 2015
Topic: Does Seasonal Messaging Really Work? How one company's wrong assumptions led to a 25% decrease in clickthrough
Marketers often try to use seasonal campaigns to send relevant messages to their customers or prospects.
However, seasonal campaigns, if not executed correctly, could have the opposite of the intended relatable effect — leaving your customers feeling confused and your message getting lost in translation.
How can you determine if a seasonal approach is a good fit for your company or product?
In this Web clinic, our research team shared strategies for developing a seasonal campaign and went through a seasonal message experiment that resulted in a 25% difference in clickthrough rate.
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