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Home arrow Marketing Optimization arrow Does Seasonal Messaging Really Work?
Does Seasonal Messaging Really Work?
Wednesday, 15 July 2015

How one company's wrong assumptions led to a 25% decrease in clickthrough

Thursday, July 16, 2015



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Synopsis

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Topic: Does Seasonal Messaging Really Work? How one company's wrong assumptions led to a 25% decrease in clickthrough

Marketers often try to use seasonal campaigns to send relevant messages to their customers or prospects.

However, seasonal campaigns, if not executed correctly, could have the opposite of the intended relatable effect — leaving your customers feeling confused and your message getting lost in translation.

How can you determine if a seasonal approach is a good fit for your company or product?

In this Web clinic, our research team shared strategies for developing a seasonal campaign and went through a seasonal message experiment that resulted in a 25% difference in clickthrough rate.

View the free on-demand clinic replay, or listen to the audio recording (mp3), to learn more about determining whether or not seasonal messaging is the right fit for your campaigns.

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About This Brief

Credits:

Presenters
Ben Filip
Jon Powell

Writers
Ken Bowen
Joey Taravella

Video Production and Editing
Dennis Beard
Brent Knauff
Tara Marotta
Luke Thorpe

Technical Production
Steven Beger
Kayla Cobb
Shelby Dorsey
Jessica Lorenz
Regina Love
Christine Risberg
Joey Taravella

 


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