Internet Marketing Journal -

FREE subscription to more than $20 million in marketing research

Enter your email below to receive the latest in marketing research and exclusives offers from MarketingExperiments.

create Lab ID
We value your privacy. View details on how to contact us.

You can also get our latest research delivered to you via our social media feeds below.


Follow us on Twitter Join our Optimization Group Visit the MarketingExperiments Blog
Listen to our MP3 Podcast Listen to our podcast on iTunes Watch videos on our YouTube Channel

Research Topics

Site Optimization

Email Optimization

Search Optimization

Marketing Optimization



"Your emails and website provide the common sense that we often leave at the door to the office."

David Jones
Senior Practice Leader
Kaiser Permanente

"I often change small things across many pages as MarketingExperiments gets me thinking about how to increase the straighforwardness of my pages for the visitor."

Amanda Schaner
Marketing Coordinator
Home Science Tools

"The live web clinics are very humbling. I think we're doing a pretty good job. But every time I attend, I realize we could do things much better for our clients. I consider MarketingExperiments my encyclopedia, and parrot the principles I learn every chance I get."

Troy O'Bryan
Co-Founder and Chief Response Officer
Response Capture, Inc

Home arrow Marketing Optimization arrow 5 Steps to Effective Content Marketing
5 Steps to Effective Content Marketing
Wednesday, 24 October 2012

How to extract the maximum revenue from your content

Thursday, October 25, 2012

register our next free web clinic


Listen Listen

Topic: 5 Steps to Effective Content Marketing: How to extract the maximum revenue from your content

Content marketing is one of the top five most used lead generation tactics, with 54% of surveyed marketers engaging in it, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. So, in this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, and Ninan Chacko, CEO, PR Newswire, explored some of our recent research discoveries about content marketing.

In this Web clinic replay, you’ll see how one organization created a highly cost-effective lead generation campaign that garnered a 90% decrease in costs-per-lead, along with a 197% increase in lead rate for returning visitors.

The pace was quick, but presentation was clear and very helpful. No fluff, just solid info I can immediately put to use! –Maureen

Take time for a review and try to stuff in less content.

I have been able to update my skills and increase my professional position at least in part due to these clinics.

View the free on-demand clinic replay, or listen to the audio recording (mp3), to learn more from Flint McGlaughlin and special guest Ninan Chacko as they discuss five steps you can take to create a content marketing strategy that works.

Listen to an audio replay of the presentation:

iTuns Subscribe to our podcast on iTunes

Audio Subscribe to our mp3 podcast
Chrome users must install the RSS Subscription Extension to view

slideshare Subscribe to our slide presentations on SlideShare

Watch the next Web Clinic in real-time

Enter your email below for invites to our Web Clinics featuring:

  • First access* invites to Web clinics
  • Latest discoveries in online testing and optimization research
  • Interactive Q&A with the MECLABS research team
  • Live analysis of audience-submitted landing pages and wireframes

You will also receive updates on the latest in marketing research and exclusives offers from MarketingExperiments.

Subscribe for FREE

* Seating is limited to 1,000 attendees and fills quickly

We value your privacy. View details on how to contact us.

About This Brief


Dr. Flint McGlaughlin
Ninan Chacko

Austin McCraw
Paul Cheney

Video Production and Editing
Luke Thorpe

Graphic Design
Dennis Beard

Technical Production
Steven Beger
Selena Blue
Melissa Elbert
Jessica McGraw
John Tackett
Beth Caudell

Additional Contributors
Deborah Roberts


::Top Of Page::