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Converting Opens to Clicks: How 3 simple email changes led to a 27% increase in clickthrough rates

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Home arrow Marketing Optimization arrow 5 Steps to Effective Content Marketing
5 Steps to Effective Content Marketing
Wednesday, 24 October 2012

How to extract the maximum revenue from your content

Thursday, October 25, 2012



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Synopsis

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Topic: 5 Steps to Effective Content Marketing: How to extract the maximum revenue from your content

Content marketing is one of the top five most used lead generation tactics, with 54% of surveyed marketers engaging in it, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. So, in this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, and Ninan Chacko, CEO, PR Newswire, explored some of our recent research discoveries about content marketing.

In this Web clinic replay, you’ll see how one organization created a highly cost-effective lead generation campaign that garnered a 90% decrease in costs-per-lead, along with a 197% increase in lead rate for returning visitors.

The pace was quick, but presentation was clear and very helpful. No fluff, just solid info I can immediately put to use! –Maureen

Take time for a review and try to stuff in less content.
–Raza

I have been able to update my skills and increase my professional position at least in part due to these clinics.
–Cheryl

View the free on-demand clinic replay, or listen to the audio recording (mp3), to learn more from Flint McGlaughlin and special guest Ninan Chacko as they discuss five steps you can take to create a content marketing strategy that works.

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About This Brief

Credits:

Presenters
Dr. Flint McGlaughlin
Ninan Chacko

Writers
Austin McCraw
Paul Cheney

Video Production and Editing
Luke Thorpe

Graphic Design
Dennis Beard

Technical Production
Steven Beger
Selena Blue
Melissa Elbert
Jessica McGraw
John Tackett
Beth Caudell

Additional Contributors
Deborah Roberts

 


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