|Thursday, 29 July 2010|
Topic: Live Optimization: What we've learned from the last 200 experiments distilled into three basic principles — plus live-optimization examples
Over the past year, the MarketingExperiments labs have conducted more than 200 digital marketing experiments. And while we have many complex heuristics and training courses to assist you in optimizing your entire digital marketing investment, in our July 21 Web clinic, Flint McGlaughlin (the Director of MECLABS Group), and the MarketingExperiments team focused on helping our audience find a few "quick hit" landing page improvements to increase conversion right now.
To that end, Flint McGlaughlin distilled these discoveries into three simple optimization principles:
After teaching these points, Flint McGlaughlin and the MarketingExperiments team conducted 40 minutes of live optimization to help give our audience real-world examples of how to put these principles into practice.
View the clinic replay, or listen to the audio recording (mp3), to discover how to find the right level of customization for your organization’s marketing.
Editor-in-Chief — Dr. Flint McGlaughlin
Writer(s) — Daniel Burstein
Contributor(s) — Adam Lapp
Production — Austin McCraw
Graphic and Web Designer — Nicole Evans