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Home arrow Marketing Optimization arrow Increasing User Engagement
Increasing User Engagement
Wednesday, 18 February 2015

How one company tested its site navigation and increased clickthrough by over 35%

Thursday, February 19, 2015



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Synopsis

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Topic: Increasing User Engagement: How one company tested its site navigation and increased clickthrough by over 35%

Understanding the motivation behind a conversion event is essential in discovering how to optimize your site for the best possible customer experience.

Although conversion metrics typically receive the majority of marketers’ attention, focusing on site engagement and how your customers interact with your site can help you to influence favorable site actions more effectively.

In this Web clinic, the research team identifies three proven tactics for boosting site engagement. They will also use a case study to demonstrate how one company used engagement metrics to optimize its navigation structure, resulting in a 35% increase in clickthrough rate.

View the free on-demand clinic replay, or listen to the audio recording (mp3), to learn more about how you testing and optimization can aid your marketing efforts.

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About This Brief

Credits:

Presenter
Ben Filip
Taylor Kennedy
Austin McCraw

Writers
Taylor Kennedy
Austin McCraw

Video Production and Editing
Dennis Beard
Brent Knauff
Tara Marotta
Luke Thorpe

Technical Production
Steven Beger
Kayla Cobb
Jessica Lorenz
Regina Love
Christine Risberg
Joey Taravella

 


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