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Maximizing Subscription Revenue: How 3 businesses maximized their revenue by discovering the optimal pricing strategy

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Home arrow Marketing Optimization arrow When Should You Reveal Price?
When Should You Reveal Price?
Wednesday, 01 May 2013

The 3 principles of presenting price and how they helped one company generate a 97% increase in conversion

Thursday, May 2, 2013



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Topic: When Should You Reveal Price? The 3 principles of presenting price and how they helped one company generate a 97% increase in conversion

Price is one of the biggest factors impacting the success of a marketing campaign, yet it can be one of the most difficult aspects of an offer to message properly. In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, revealed three key principles every marketer should know for presenting price in a sales funnel.

In this Web clinic replay, you'll see how a large sports entertainment provider made a slight change to presenting price, leading to a 97% increase in league start-ups.

[Flint] mentioned how client thought for sure page was optimized and would max out at 20%. This experiment was a good reminder to keep testing and improving! –Brandon

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The content and the speed of delivery were great –Tim

View the free on-demand clinic replay, or listen to the audio recording (mp3), to learn more from Flint about how you can effectively optimize your price messaging.

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About This Brief

Credits:

Presenters
Flint McGlaughlin

Writers
Austin McCraw

Video Production and Editing
Dennis Beard
Luke Thorpe

Technical Production
Steven Beger
Selena Blue
Jessica Brooks
Beth Caudell
Melissa Elbert
Erin Hogg
John Tackett

Additional Contributors
Deborah Roberts

 


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