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Repeatable Brand Strategy
Wednesday, 22 June 2016

How successful brands are outmaneuvering the competition with a 2,300-year-old strategy

Thursday, June 23, 2016



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Synopsis

Topic: Repeatable Brand Strategy: How successful brands are outmaneuvering the competition with a 2,300-year-old strategy

What is it that makes some brands timeless and successful and makes others forgotten overnight? What if you could bottle up whatever that is and apply it to your own brand for sustainable competitive advantage?

As marketers, our primary problem today is not brand confusion but rather confusion about brand.

When it comes down to the essentials of what makes a brand successful, Aristotle gave us the answer around 2,300 years ago. What's more, he made it into a repeatable method that just about anyone can use to create a more successful brand.

In this 35-minute replay, Flint McGlaughlin, Managing Director, MECLABS Institute, shares a lesson from the University of Florida/MECLABS Institute Communicating Value and Web Conversion graduate certificate program to show you how to apply Aristotle's framework to your brand and marketing so you can outmaneuver your competitors.

You'll learn:

  • The three propositions required to build a strong brand
  • What syllogism is, why it's essential to branding, and how to apply it in your own organization
  • The exact method one successful company used to build a brand from scratch

Watch now to learn how you can apply this method to your brand strategy.

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About This Brief

Credits:

Presenters
Flint McGlaughlin

Writers
Paul Cheney
Greg Hamilton

Video Production and Editing
Brent Knauff
Tara Marotta
Luke Thorpe

Technical Production
Selena Blue
Ken Bowen
Christine Risberg

 


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