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Home arrow Marketing Optimization arrow Special Live Optimization Session (with Flint McGlaughlin)
Special Live Optimization Session (with Flint McGlaughlin)
Wednesday, 21 January 2015

The top discoveries from 2014 (over 300 tests) applied to your pages

Thursday, January 22, 2015



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Synopsis

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Topic: Special Live Optimization Session (with Flint McGlaughlin): The top discoveries from 2014 (over 300 tests) applied to your pages

Getting into the mind of your customer is essential in forming your site pages and leading them toward saying "yes" to your call-to-action, whether that be making a purchase, reading an article or submitting a form.

Testing and constantly striving to optimize your customerís experience on your site is critical to any page, whether a landing page or product page.

However, with so many elements and different kinds of campaigns, where should you start your optimization journey?

In this Web clinic, Flint McGlaughlin, Managing Director and CEO, MECLABS Institute, uses audience-submitted pages to demonstrate areas of friction and anxiety that marketers face, extracting transferrable principles that you can apply to your own site, regardless of value proposition.

View the free on-demand clinic replay, or listen to the audio recording (MP3), to learn more about how testing and optimization can aid your marketing efforts.

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About This Brief

Credits:

Presenter
Flint McGlaughlin

Writers
Taylor Kennedy
Austin McCraw
Josh Wilson

Video Production and Editing
Dennis Beard
Tara Marotta
Luke Thorpe

Technical Production
Steven Beger
Kayla Cobb
Jessica Lorenz
Regina Love
Christine Risberg
Joey Taravella

 


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