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Home arrow Marketing Optimization arrow What Your Customers Want
What Your Customers Want
Thursday, 05 April 2012

How to predict customer behavior for maximum ROI

Thursday, 5 April, 2012



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Synopsis

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Topic: What Your Customers Want - How to predict customer behavior for maximum ROI

Imagine that you could predict how your customers will react to your next marketing campaign. What if you could do that for every piece of marketing your company develops?

The results would be staggering.

While we’ll probably never be psychics, we can use the Internet as a laboratory to experiment with our marketing message.

If we do enough experimentation, we can learn how our ideal customers think and how they will react to anything we send their way, online or off.

In this Web clinic replay, Dr. Flint McGlaughlin taught our live attendees how to get the maximum amount of customer insight from your A/B split tests. And through that customer insight, maximize your ROI across your marketing efforts.

Here are what some of the audience members had to say about the Web clinic:

Download a full transcript of this Web clinic:

Online Advertising Forensics

That was the most "educational" webinar I've been on in a while. I felt like I was back in college. I know I have a lot to relearn, having been out of optimization for two years now! –Carrie

[It] helped to break the thought process down with real examples [in the clinic] –Lisa

Thanks! I also love how you read what other webinar participants are saying at certain points during the webinar (feedback, voting on which page will win, etc.) –Esther

I wish there had been more Twitter activity. I get a lot of webinar value there. If I had arrived on time, that would have helped. –Ryan

View the clinic replay, or listen to the audio recording (mp3), to learn from our researchers as they discuss how to predict customer behavior.

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About This Brief

Credits:

Presenters
Dr. Flint McGlaughlin
Jon Powell

Writer
Paul Cheney

Technical Production
Luke Thorpe
Steven Beger
Yi Xu
Dave Garlock

Additional Contributors
Beth Caudell
Daniel Burstein
Phillip Porter
Austin McCraw

Makeup
Aimee Thompson
Francine Cianflone

 


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