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Measuring What Matters: How simplifying your metrics can increase Marketing ROI by up to 75%

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Special Clinic: Optimizing eCommerce Websites(LIVE)

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Research Topics

Site Optimization
Measuring What Matters Improving Conversion by 162% Optimizing Your Landing Pages Optimizing Your Landing Pages Landing Page Optimization 2008 Internet Marketing Strategy Marketer’s Intuition Revisited See all reports

Email Optimization
Finding the Ideal Incentive Email Optimization Email Marketing Tested, Part 2 Email Marketing Tested The Impact of SPAM on Email Tested Ezine Advertising Tested Welcome Message Sequence Tested See all reports

Ad Optimization
Marketing Blueprint 2006 Press Releases Tested Click Fraud See all reports

Search Optimization
PPC Advertising Harnessing Social Media — Web 2.0 Grows Up — Free Internet Traffic Small PPC Search Engines Revisited The ROI on PPC vs. Affiliate Marketing Click Fraud Detection 90-Day PPC Plan Tested Click Fraud - Our research See all reports

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Marketplaces

1.	eBay Stores Tested - 01/24/2005 - What is an eBay Store and how can it be used as an effective sales tool?
2.	Amazon OLS Stores Tested - 07/29/2004 - How our test store generated a 135.28% ROI in its first month
3.	Data Feeds Tested - 06/22/2004 - How to Create and Effectively Use Data Feeds for Profitable Campaigns
4.	eBay Basics Tested - 05/26/2004 - How to Determine if eBay is a Good Marketing Channel for Your Products
5.	Yahoo! Store Changes Tested - 03/18/2004 - How Recent Changes at Yahoo! Shopping Impact the Effectiveness of a Yahoo! Store as a Marketing Tool
6.	DealTime.com's Product Categories Tested - 12/05/2002 - DealTime.com's Product Categories
7.	Update: Marketplace Manager - 11/05/2001 - We test a new online service that enables a merchant to list their product at more than 1200 URLs and reach more than 200 million unique prospects.
8.	Marketplace Manager Tested, Section 1 (Research) - 07/05/2001 - We test a new online service that enables a merchant to list their product at more than 1200 URLs and reach more than 200 million unique prospects.
9.	Marketplace Manager Tested, Section 2 (Analysis) - 07/05/2001 - We test a new online service that enables a merchant to list their product at more than 1200 URLs and reach more than 200 million unique prospects.
10.	Yahoo Stores Tested - 05/05/2001 - We Test 6 Yahoo Stores Over 6 Months To Determine The Value Of A Listing In Yahoo Shopping