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Minor Changes, Major Lifts: How button and form optimization increased conversion 166%

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Research Topics

Site Optimization

Email Optimization

Search Optimization

Marketing Optimization


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Kaiser Permanente




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Home

Marketplaces

1. eBay Stores Tested - 01/24/2005 - What is an eBay Store and how can it be used as an effective sales tool?

2. Amazon OLS Stores Tested - 07/29/2004 - How our test store generated a 135.28% ROI in its first month

3. Data Feeds Tested - 06/22/2004 - How to Create and Effectively Use Data Feeds for Profitable Campaigns

4. eBay Basics Tested - 05/26/2004 - How to Determine if eBay is a Good Marketing Channel for Your Products

5. Yahoo! Store Changes Tested - 03/18/2004 - How Recent Changes at Yahoo! Shopping Impact the Effectiveness of a Yahoo! Store as a Marketing Tool

6. DealTime.com's Product Categories Tested - 12/05/2002 - DealTime.com's Product Categories

7. Update: Marketplace Manager - 11/05/2001 - We test a new online service that enables a merchant to list their product at more than 1200 URLs and reach more than 200 million unique prospects.

8. Marketplace Manager Tested, Section 1 (Research) - 07/05/2001 - We test a new online service that enables a merchant to list their product at more than 1200 URLs and reach more than 200 million unique prospects.

9. Marketplace Manager Tested, Section 2 (Analysis) - 07/05/2001 - We test a new online service that enables a merchant to list their product at more than 1200 URLs and reach more than 200 million unique prospects.

10. Yahoo Stores Tested - 05/05/2001 - We Test 6 Yahoo Stores Over 6 Months To Determine The Value Of A Listing In Yahoo Shopping