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Using Testimonials Effectively: How credibility indicators can help (or hurt) your conversions
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Using Testimonials Effectively: How credibility indicators can help (or hurt) conversions
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Research Topics
Site Optimization
Using Testimonials Effectively
Clarity Trumps Persuasion
Filling The Pipeline
Simple Tests, Significant Gains
Optimizing eCommerce Websites
Measuring What Matters
Landing Page Optimization
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Email Optimization
Email Marketing Tested, Part 2
Email Marketing Tested
The Impact of SPAM on Email Tested
Ezine Advertising Tested
Welcome Message Sequence Tested
Effective Email Campaigns
Email Capture Tested
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Ad Optimization
Marketing Blueprint 2006
Press Releases Tested
Click Fraud
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Search Optimization
PPC Advertising
Harnessing Social Media — Web 2.0 Grows Up — Free Internet Traffic
Small PPC Search Engines Revisited
The ROI on PPC vs. Affiliate Marketing
Click Fraud Detection
90-Day PPC Plan Tested
Click Fraud - Our research
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