How important is PPC relevance and how can you manipulate it to your advantage while maintaining a positive ROI?

Anyone who has set up or managed a paid search campaign can testify that there is an art form involved in realizing the full potential of every advertising dollar.

Over the course of 12 months, our researchers used social media optimization (SMO) and Google paid search to drive traffic.

Find out how we generated over 1400% better ROI using SMO to drive over 90,000 targeted clicks to our websites.

Two years ago we conducted a study of small PPC engines to find out whether they offered online marketers a profitable opportunity to generate more sales.

At that time our research indicated that these smaller engines could indeed generate significant additional revenues.

Today, two years later, ...

... the final results may suprise you.

Building and maintaining strong PPC campaigns is becoming increasingly difficult in what has become a very competitive marketplace.

At the same time, many companies report poor performance with their affiliate programs.

The question we asked ourselves is this:...

Are there ways to combat click fraud when running PPC campaigns? Is it possible to minimize the chances of being targeted? And how can you find out if you have already been paying for fraudulent clicks?

Suspecting we had been a victim of click fraud ourselves, we set out to answer these questions and share our findings.

This research brief will answer the following questions:

What is click fraud?
How significant is the problem of click fraud?
How do you avoid click fraud?

1. How do you determine the best ad copy for your business?
2. What are the most important practices to keep in ...