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Home arrow Search Optimization arrow Boost Your Online Ads
Boost Your Online Ads
Friday, 15 January 2016

Strengthen your value proposition by focusing on your "Only-Factor"

Monday, January 18, 2016



Synopsis

Topic: Boost Your Online Ads: Strengthen your value proposition by focusing on your "Only-Factor"

10-minute interactive research brief

As marketers, we should constantly strive to reassess and strengthen our core value proposition. And perhaps no two aspects of a strong value proposition are more important than 1) appeal and 2) exclusivity. Appeal is what makes our customers say "I want this," and exclusivity is what makes them say, "I can only get this from you."

While both of these variables are important, it is their point of intersection – the powerful "Only-Factor" between appeal and exclusivity -- that truly propels our prospects to click on our ads.

WATCH NOW to discover how to identify and leverage your own "Only-factor." And test yourself to pick the treatment that best illustrate the power of this principle, including one test that led to a 74% increase in response.

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About This Brief

Credits:

Presenters
Austin McCraw

Writers
Ken Bowen

Video Production and Editing
Dennis Beard
Brent Knauff
Tara Marotta
Luke Thorpe

Technical Production
Shelby Dorsey
Jessica Lorenz
Regina Love
Christine Risberg
Travis Smith

 


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