|Boost Your Online Ads|
|Friday, 15 January 2016|
Strengthen your value proposition by focusing on your "Only-Factor"
Monday, January 18, 2016
Topic: Boost Your Online Ads: Strengthen your value proposition by focusing on your "Only-Factor"
10-minute interactive research brief
As marketers, we should constantly strive to reassess and strengthen our core value proposition. And perhaps no two aspects of a strong value proposition are more important than 1) appeal and 2) exclusivity. Appeal is what makes our customers say "I want this," and exclusivity is what makes them say, "I can only get this from you."
While both of these variables are important, it is their point of intersection – the powerful "Only-Factor" between appeal and exclusivity -- that truly propels our prospects to click on our ads.
WATCH NOW to discover how to identify and leverage your own "Only-factor." And test yourself to pick the treatment that best illustrate the power of this principle, including one test that led to a 74% increase in response.
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