Learn Proven Techniques for Maximizing Paid Search Campaigns.
Our Paid Search Management course is based on our own proprietary research and expert analysis. Enroll in the first class with no cost and no obligation.
When you decide to continue learning the latest techniques, you'll pay just $595 for the entire online course. Register now and take your free class at anytime. The next seven-week course begins November 8th.
- Learn how to build an effective ad.
- Learn how to build and target new keyword groups.
- Learn how to implement different bidding strategies.
- Learn how to organize your campaigns.
- Learn how to analyze the performace of your campaigns.
- Learn how to use our 7 Part Paid Search Optimization Formula to maximize your campaigns.
Learn How We Increased Traffic By 446% While Reducing Cost Per Click By 58%
These results were achieved while applying the paid search optimization formula with one of our research partners.
During the course you will also create, manage and track a new campaign for your site using these same strategies and methodology we apply to research partners like the New York Times, Reuters, the National Alert Registry and many others.
At the end of the course you will have the opportunity to become certified as an MEC Paid Search Management Expert (SEM).
Also, learn how to use the MarketingExperiments optimization formula.
By enrolling in the Paid Search Certification Program you will learn how to use this formula on your own campaigns. We will teach you our systematic process to optimize and manage your paid search marketing campaigns and you will learn our PPC best practices from tests that have driven over 60 million visitors through pay-per-click advertising utilizing more than 2 million search terms.
As you know, the world of paid search is becoming increasingly competitive and complicated.
Google AdWords, Yahoo! Search and MSN are the major players in the field with more and more smaller companies now vying for your advertising dollars.
In addition to having to manage and optimize campaigns across a number of different engines, paid search professionals are also faced with a variety of complicating factors:
Classes Start November 8, 2007.
- The problem with click fraud, and understanding how to identify it, avoid it and optimize your campaigns in spite of it.
- The problem with the significant growth in competition across the marketplace, with more and more keywords commanding higher and higher bids.
- The need for more effective and sophisticated tracking from the first click through to the final sale or subscription.
- A growing complexity in the management, testing, tracking and analysis of every aspect of multiple campaigns.
Without a first grasp of the principles of professional search campaign management and analysis, more and more money is being wasted...
Over the past five years we have seen many companies enter the paid search space without the necessary expertise and tools. The result for many of them has been a disappointing or even negative ROI on their paid search investments.
At the same time, we have been applying our own, proprietary test formulae to the creation, testing and analysis of campaigns on behalf of several research partners.
This course has been developed from the analysis of data from hundreds of PPC campaigns, involving many millions of dollars.
Every one of the PPC campaigns run by Marketing Experiments has been conducted on behalf of our research partners, within the strict testing disciplines we adhere to.
This means every PPC test we have ever run has been exhaustively documented and analyzed.
As a result, we have an unrivalled knowledgebase of PPC test data, and a unique insight into what works best in Paid Search Management.
Your instructors will be drawing on this data and learning, and sharing with you our proprietary formulae and PPC methodology.
The course is delivered in six separate sessions.
Each of the six sessions will focus on a core aspect of search marketing.
Together they will cover keyword development and bidding strategies, key insights into the workings of Google, Yahoo! and MSN, the use of paid search to test large media campaigns and expert-level skills in tracking, reporting, analytics and click fraud prevention.
We will do everything possible to help you pass the exam and achieve your Professional Certification.
This course is constructed and presented in a way to maximize your chances of achieving full certification.
In addition to online lectures, you will have full access to all the course materials through a password-protected site, and will always be able to depend on receiving our individual attention as and when you need it.
"I found this to be an outstanding course and I'm recommending it to others in my line of work. The classes were great and the handouts were very helpful. Even working full time, I was able to fit the course into my schedule. And the wonderful feedback on my test case inspired plans for many other tests."
- Shari Willman, Sage Software
As a student of this course you will learn:
- How to build an effective Ad
- How to build and target new keyword groups
- How to implement different bidding strategies
- How to organize your campaigns
- How to analyze the performance of your campaigns
- How to use our 7 Part Paid Search Optimization Formula to maximize your campaigns
Armed with this information we will show you how to:
- Increase revenues using paid search for Google AdWords, Yahoo! Search Marketing, and MSN AdCenter
- Establish a systematic approach to testing and refining your campaigns
- Improve the performance and ROI of your campaigns
- Understand how paid search creates the perfect test environment
- Use paid search to refine your organic search strategies
Passing this course will help you in two important ways:
- Your Paid Management Certification will identify you as a respected authority in the field of Pay per Click advertising. You will also be entitled to use the Marketing Experiments Certification Seal on your web site and in your Resume.
- During the course itself you will create, manage and track a new PPC campaign for your site. This hands-on experience will not only accelerate the learning process, but could also increase your site's revenue even before the course is completed.
Your instructors are...
Flint McGlaughlin - Founder of MarketingExperiments.com
Dr. Flint McGlaughlin is the director of MarketingExperiments.com and has established multiple research labs over the last 15 years.
His written works, in both the academic and business worlds, have been quoted in over 13,000 sources. He has conducted over 2,000 hours of keynote speaking and advised over 1,500 companies and organizations.
Aaron Rosenthal - Director of Channels Research
Aaron Rosenthal is a Director with MarketingExperiments specializing in search engine marketing research. He has being working with Google Adwords,Yahoo! Search Marketing (Formerly Overture, Formerly Goto), and the comparison shopping engines for 5 years. He has bachelor’s degrees in both Finance and Economics.
Currently, Aaron conducts ongoing pay-per-click research with a small group of carefully selected partners. With this group, he has driven over 60 million visitors through pay-per-click advertising utilizing more than 2 million search terms . He is also on the forefront of natural search engine optimization research and is constantly experimenting with the Yahoo!, Google and MSN search engines.
Aaron’s analytical approach to paid search recently improved ROI by decreasing click costs over 81% for i58Projects.org. His ongoing testing with pay-per-click was showcased in a Google case study after his team optimized a Google paid search campaign, increasing traffic by 446% while simultaneously reducing the cost-per-click by 58% in just 60 days.
Between them, Dr. McGlaughlin and Aaron Rosenthal have refined their expertise by managing over one million search terms on behalf of research partners like the New York Times, Reuters, National Alert Registry and many others.
The cost of the Paid Search Management course could be recovered in full before all six sessions have even been completed...
The total cost of the full Paid Search Management course is $595.
And, you will have the opportunity to make back the cost during the course itself.
How? We will be helping you to put together and optimize a new PPC campaign as part of the course. This means that you may well be able to make back the full cost through an increased ROI on your campaign.
There are three important reasons to enroll immediately, while seats are still available...
- There are only 25 places available..
- The next course begins on November 8th
- You can reserve your seat for free today.
Just day(s) remaining
Please register now, before the all the places are taken.
The course begins on November 8th.
Thank you for your trust,
Flint McGlaughlin
Director
MarketingExperiments.com
