Learn Scientifically Proven Techniques for Optimization.
Our Landing Page Optimization Course is based on our own proprietary research and expert analysis. Enroll in the first class with no cost and no obligation.
When you decide to continue learning the latest optimization techniques, you'll
pay just $595 for the entire online course. Register now and take your free class at anytime. The next seven-week course begins November 1st.
- Learn how to develop a value proposition to motivate your page visitors.
- Learn how to increase page relevance and reduce visitor anxiety.
- Learn the process and taxonomy of testing.
- Learn how to design landing pages to hold and engage the attention of your readers.
- Learn how to reduce friction and motivate page visitors to move forward and take action.
We Increased Conversion By 816% Using Our Optimization Formula.
We have identified five essential elements to website conversion with the MarketingExperiments Conversion Formula .
An 816% increase was achieved while applying the landing page optimization formula recently, with one of our research partners.
In our seven session on-demand course our experts will share the Conversion Formula that we have developed over the past five years conducting tests with partners such as The New York Times, Reuters, and Insurance.com.
We will also teach you how to break down and optimize each element of the conversion formula, individually, to help maximize your page conversion.
By the end of the course you will have a firm understanding of this patent pending optimization formula and have the opportunity to become certified as a MarketingExperiments Landing Page Optimization Expert.
As a student of this course you will learn:
- How to develop a value proposition
- How to reduce friction and motivate page visitors to move forward and take action
- How to increase page relevance and reduce visitor anxiety
- How to design landing pages to hold and engage the attention of your readers
- How to test and track metrics and analyze results to make further improvements
This course will help you answer the question “What is a page's primary objective?” and we will help you develop a value proposition that will motivate your page visitors.
These courses are delivered in seven separate sessions and each one focuses on a core aspect of landing page optimization.
In addition to the online lectures, you will have full access to the course materials through a password-protected site.
This course will not only train you on our patent pending formula, you can also become a Certified Landing Page Optimization Expert.
Your Certification will identify you as a respected authority in the field of Landing Page Optimization. You will be entitled to use the MarketingExperiments Certification Seal on your web site and in your Résumé.
We will do everything possible to help you pass the exam and achieve your Professional Certification.
This course is constructed and presented in a way to maximize your chances of achieving full certification.
In addition to online lectures, you will have full access to all the course materials through a password-protected site, and will always be able to depend on receiving our individual attention as and when you need it.
Your instructor is...
Flint McGlaughlin – Founder of MarketingExperiments.com
Flint McGlaughlin currently serves as the Director of Marketing Experiments. He is a specialist in Research and Strategy. Dr. McGlaughlin has advised or conducted research for more than 1500 companies including, The New York Times(d), Reuter's News Service, AT&T, the Federal Reserve, Pitney Bowes, and Merrill Lynch. He has conducted over 2000 hours of keynote speaking. He has been quoted in more than 13,316 online and offline sources, including The Washington Post, Rolling Stone, and Internet News.
Dr. McGlaughlin served as the Co-Executive Producer of the new FOX Family series: "Courage" - hosted by actor Danny Glover. He also serves as a senior advisor or board member to twelve growing companies, and four charitable foundations.
His writing and television production activities have won two Tellys, an "Edwin Murrough Distinguished Journalism Award", the Mountain Land Grand Prize for Short Fiction, and an Emmy. In the year 2000, the McDonald Council named his business research group the "Best in America".
Today, we want to take the first class and download our A/B split testing tool completely FREE. The cost for the complete course is just $595, which is often recovered before the completion of the seven sessions.
To help you with your optimization testing efforts, you will also receive a very simple and easy to use a/b split testing tool that you can install on any web server that supports PHP and MySQL.
With this tool you will be able to run unlimited A/B split tests, using the landing page conversion formula.
Detailed instructions for installation are included with the zip file you will receive.
There are three additional reasons to enroll immediately, while seats are still available...
- There are only 25 seats available per course.
- The next session begins on November 1
- Your first session is FREE.
My personal promise to you...
As mentioned earlier, in addition to providing the lectures and course materials, we are always available to give you personal, one-on-one help. My team and I welcome emails from our students, and will give you all the help you need in order to pass this course and secure your certification.
Course options:
There are two courses you may choose from. Each course is designed to specifically address the landing pages you will be working with.
The first course is designed for subscription based landing pages. This course primarily focuses on lead generation, form completion, capturing email addresses, and customer acquisition. The next subscription based course will begin on November 1.
The second course available is designed for E-commerce based landing pages. This course focuses on product based landing pages, where the objective is to lead a customer from visit to sale. The next ecommerce based course will begin on November 1.
If you do not fit into either of these tracks, don’t worry! The strategies and methodology can be applied to ANY model, channel, or landing page.
If you would like to register for both tracks, please call 1-800-517-5531
In the meantime, be sure to sign up for the free class. This will give you an excellent introduction to both versions of this course.
Thank you for your trust,
Flint McGlaughlin
Director
MarketingExperiments.comStill have questions? Read our FAQ
"Dr. Flint McGlaughlin (the King of online tests) is famous as a testing guru in the online marketing world..."
Anne Holland
Founder and Publisher MarketingSherpa.Com"The Marketing Experiments Lab has helped Reuters to design and develop an entire testing platform... This new capacity has increased revenue for Reuters Media products by as much as 157%."
Joanne Casley
Director
Reuters Media E-Commerce
Reuters.com
