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Current Research
Latest Brief:
Optimizing PPC Ads,
Part II
Latest Web Clinic:
Optimizing Your Headlines: How changing a few words can help (or hurt) results
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Research Topics
Site Optimization
Using Testimonials Effectively
Clarity Trumps Persuasion
Filling The Pipeline
Simple Tests, Significant Gains
Optimizing eCommerce Websites
Measuring What Matters
Landing Page Optimization
See all reports
Email Optimization
Email Marketing Tested, Part 2
Email Marketing Tested
The Impact of SPAM on Email Tested
Ezine Advertising Tested
Welcome Message Sequence Tested
Effective Email Campaigns
Email Capture Tested
See all reports
Ad Optimization
Optimizing PPC Ads Part II
Optimizing PPC Ads
Marketing Blueprint 2006
Press Releases Tested
Click Fraud
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Search Optimization
PPC Advertising
Harnessing Social Media — Web 2.0 Grows Up — Free Internet Traffic
Small PPC Search Engines Revisited
The ROI on PPC vs. Affiliate Marketing
Click Fraud Detection
90-Day PPC Plan Tested
Click Fraud - Our research
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