|Category Pages that Work|
|Wednesday, 16 October 2013|
Recent research reveals design changes that led to a 61.2% increase in product purchases
Thursday, October 17, 2013
Topic: Category Pages that Work: Recent research reveals design changes that led to a 61.2% increase in product purchases
Whether you’re creating a new site or shaking things up with a radical redesign, category pages are a vital part of your ability to offer multiple products online.
In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, revealed the results of category page design changes that are consistently increasing clicks and conversions across multiple industries.
Flint also shared two common patterns of visitor motivation you can use to aid your optimization efforts.
Here is some feedback from the Web clinic’s live audience:
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