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Home arrow Site Optimization arrow Category Pages that Work
Category Pages that Work
Wednesday, 16 October 2013

Recent research reveals design changes that led to a 61.2% increase in product purchases

Thursday, October 17, 2013



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Synopsis

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Topic: Category Pages that Work: Recent research reveals design changes that led to a 61.2% increase in product purchases

Whether you’re creating a new site or shaking things up with a radical redesign, category pages are a vital part of your ability to offer multiple products online.

In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, revealed the results of category page design changes that are consistently increasing clicks and conversions across multiple industries.

Flint also shared two common patterns of visitor motivation you can use to aid your optimization efforts.

Here is some feedback from the Web clinic’s live audience:

I like viewing the A/B pages and results, keep them coming! –Karen

Being able to view a few successful layouts would be incredibly helpful to both merchants and designers. –Dennis

The two clear principles with lots of examples to reinforce. –Martha

View the free on-demand clinic replay, or listen to the audio recording (mp3), to learn more from Flint about how you can discover what really works in website optimization.

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About This Brief

Credits:

Presenter
Flint McGlaughlin

Writers
Jon Powell
Austin McCraw

Video Production and Editing
Dennis Beard
Tara Marotta
Luke Thorpe

Technical Production
Steve Beger
Shaney Burnett
Melissa Elbert
Erin Hogg
Jessica Lorenz
Regina Love
Christine Risberg
John Tackett

 


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