|Copywriting on Tight Deadlines|
|Friday, 15 June 2012|
How ordinary marketers are achieving 103% gains with a step-by-step framework
Friday, 15 June 2012
Topic: Copywriting on Tight Deadlines: How ordinary marketers are achieving 103% gains with a step-by-step framework
Most marketers are fairly insecure about writing copy. They're concerned that if they don't use the magic sales words needed to hypnotize their readers, no one will ever take action. Add to that the pressure of short deadlines and you have a recipe for some major blood pressure issues.
The truth is, you don't need magic words. You don't even need a lot of time to think about what you're going to say. All you need is a framework for writing copy that is good enough to get the job done.
On this Web clinic, we reviewed a test from our Research Directory in which researchers at MECLABS were charged with increasing the conversion on a landing page by simply changing the copy. While they certainly have experience with what we call "offer/response optimization", they wouldn't consider themselves expert copywriters.
But, the result of their copywriting test was a more than 103% increase in conversion on that landing page.
How did they do it?
They worked from a simple but highly effective framework.
If you can determine the thought sequence of your audience as they are exposed to your copy, you can write copy that has a higher probability of resonating with your audience.
Broadcasted live on June 6, 2012, Dr. Flint McGlaughlin, managing director, MECLABS, taught how to write copy that doesn't need to be flashy to work in this Web clinic. To do that, he outlined a story framework that you can use to get the copywriting part of job completed effectively under tight deadlines.
To give you a better sense of the content of this Web clinic, here is feedback we received from the audience:
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