|Page Templates that Work|
|Friday, 05 July 2013|
New research reveals 3 high-performing webpage templates that consistently improve conversion
Friday, July 5, 2013
Topic: Page Templates that Work: New research reveals 3 high-performing webpage templates that consistently improve conversion
Often, marketers do not really know where to begin when it comes to the structure of a webpage. They lean on best practices, favoring those they find most aesthetically appealing.
But, is this an effective approach?
In this Web clinic, Jon Powell, Senior Manager of Research and Strategy, MECLABS, revealed three high-performing site templates that consistently increase conversion across multiple industries.
Here are some of the key questions our research findings looked to answer:
Jon also shared how a printing company increased conversion 87% by resequencing the product and process information in the template using principles that can serve as a starting place in determining your optimal page design.
Here is some feedback from the live audience of the Web clinic:
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