|Optimizing Shopping Carts for the Holidays|
|Wednesday, 21 November 2012|
6 last-minute changes you can make to your shopping carts to increase conversion
Tuesday, November 27, 2012
Topic: Optimizing Shopping Carts for the Holidays: 6 last-minute changes you can make to your shopping carts to increase conversion
Shopping cart pages are often the most overlooked optimization opportunities that can potentially add some serious ROI to your bottom line. In this Web clinic, Austin McCraw, Senior Editorial Analyst, MECLABS, and Jon Powell, Senior Research Manager, Research and Strategy, MECLABS, share research discoveries from real-world shopping cart experiments that explore the relationship between shopping cart optimization and ROI.
In this Web clinic replay, you’ll see how one organization discovered a change in clarity to the sequence in its checkout process that increased conversion by 36%. Also, learn how a subscription offer increased conversion 17% by learning how to effectively communicate the value of its offer.
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