|Site Banners Tested|
|Wednesday, 23 March 2016|
How minor changes led to a 433% increase in clickthrough for Humana
Thursday, March 24, 2016
Topic: Site Banners Tested: How minor changes led to a 433% increase in clickthrough for Humana
Is your site banner doing a good job of effectively conveying critical information to your customer? How can you tell? Is a banner even beneficial to your specific site?
In this 35-minute Web clinic Mike Loveridge, Head of Digital Test and Learn, Humana, joins the MarketingExperiments team live to discuss a series of banner tests that his team carried out, including one test that increased clickthrough by 433%. From headlines to copy to imagery and call-to-action, Humana left no banner element untested.
In this clinic, the research team shares tests, actionable principals and resources to help you get the most out of your site banners.
Video Production and Editing