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Home arrow Site Optimization arrow Site Banners Tested
Site Banners Tested
Wednesday, 23 March 2016

How minor changes led to a 433% increase in clickthrough for Humana

Thursday, March 24, 2016



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Synopsis

Topic: Site Banners Tested: How minor changes led to a 433% increase in clickthrough for Humana

Is your site banner doing a good job of effectively conveying critical information to your customer? How can you tell? Is a banner even beneficial to your specific site?

In this 35-minute Web clinic Mike Loveridge, Head of Digital Test and Learn, Humana, joins the MarketingExperiments team live to discuss a series of banner tests that his team carried out, including one test that increased clickthrough by 433%. From headlines to copy to imagery and call-to-action, Humana left no banner element untested.

In this clinic, the research team shares tests, actionable principals and resources to help you get the most out of your site banners.

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About This Brief

Credits:

Presenters
Austin McCraw
Mike Loveridge, Humana

Writers
Ken Bowen
Austin McCraw

Video Production and Editing
Dennis Beard
Brent Knauff
Tara Marotta
Luke Thorpe

Technical Production
Shelby Dorsey
Regina Love
Melissa Pickle
Christine Risberg
Travis Smith

 


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