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How Do Website Colors Impact Conversion?
Wednesday, 07 November 2012

New research reveals 5 critical mistakes designers make with color

Thursday, November 8, 2012



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Synopsis

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Topic: How Do Website Colors Impact Conversion? New research reveals 5 critical mistakes designers make with color

Webpage design often overlooks the element of color and the impact it has on site performance. So in this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, reveals new research discoveries that explore the relationship between color and conversion.

In this Web clinic replay, you’ll see how one organization discovered a simple change to the flexibility of its color design that increased conversion by 10%. Also, learn how one publication company used color scheme and value proposition testing to increase its home delivery subscriptions by 11%.

It was great overall with many real-life strategies. I especially liked the discussion of specific colors as related to conversion rates. –Gayle

Higher quality examples … I realize the "improved" designs demonstrated the marketing principles and showed greater conversions, but the designs, in general, were just plain awful. –Gina

Very relevant to the topic, very informative and not too wordy. –Igor

View the free on-demand clinic replay, or listen to the audio recording (mp3), to learn more from Flint McGlaughlin about how you can effectively leverage color design.

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About This Brief

Credits:

Presenters
Flint McGlaughlin

Writers
Austin McCraw
Paul Cheney

Video Production and Editing
Luke Thorpe

Graphic Design
Dennis Beard

Technical Production
Steven Beger
Selena Blue
Melissa Elbert
Jessica McGraw
John Tackett
Beth Caudell

Additional Contributors
Aimee Thompson

 


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