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Headlines That Work: 15 years of research reveal what motivates prospects to convert

Wed, Sep 9, 2015
4:00 - 4:35 p.m. EDT

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Research Topics

Site Optimization

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Speaking Engagements

MarketingExperiments Researchers are Available to Speak at Your Next Conference

Key analysts from MarketingExperiments are available to speak at your next conference, luncheon or trade show.

With over 3,000 hours of public speaking experience, our analysts bring a rare combination of hands-on marketing experience, direct primary research and innovative marketing and business strategy to your event.

Specific areas of research include:

  • Landing Page Optimization
  • Online/Offline Marketing Optimization
  • Basket Recovery
  • Paid Search & Click Fraud
  • Natural Search Engine Optimization
  • Website Optimization
  • A/B Split Testing & Taguchi Method
  • Email Marketing
  • Direct Mail
  • Product Development
  • Open Source Technologies
  • Subscription Path Analysis
  • Strategic PR Campaigns
  • Copywriting

To schedule a speaking engagement, please contact:

Kayla Wainwright
kayla.wainwright@meclabs.com
800-517-5531

MarketingExperiments speaker:

Flint McGlaughlin
Director

Dr. Flint McGlaughlin is the founder of MECLABS, the world's largest independent research institution focused on offer response optimization.

His personal work has focused on the philosophy of human choice, experimental design, and the cognitive psychology of conversion. Dr. McGlaughlin has written or edited more than 250 articles and texts, he has won multiple awards including Harvard’s Speaker of the Year, and he has been quoted in more than 10,000 online and offline sources.

McGlaughlin has patented ten conversion-related heuristics and he has conducted large-scale research projects in partnership with companies such as The New York Times, Google, Bank of America, Wells Fargo, and Royal Bank of Canada.

He has lectured at major conferences and universities around the world including New York University, Columbia University, Oxford University, Harvard University, and he has delivered keynote addresses for companies such as Cisco Systems Inc., Microsoft, and Google.

McGlaughlin is also the author of the forthcoming The Marketer as a Philosopher: 40 brief Reflections on the Power of Your Value Proposition. The book unveils a new way to look at marketing through the philosophical lens. The student edition has been made required reading for a new course at Harvard University.

McGlaughlin also serves as the Director of Enterprise Research at the Transforming Business Institute, University of Cambridge (UK), as the former Chairman of the Board of Governors for St. Stephen’s University and as a former Trustee for Westminster Theological Centre . He originally studied philosophy and theology at University of London's Specialist Jesuit College.

He lives in Ponte Vedra Beach, Florida with his wife and three children.

   

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