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Minor Changes, Major Lifts: How button and form optimization increased conversion 166%

Wednesday, Feb 22, 2012
4:00-5:00 pm EST

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Research Topics

Site Optimization

Email Optimization

Search Optimization

Marketing Optimization

Training

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"Your emails and website provide the common sense that we often leave at the door to the office."

David Jones
Senior Practice Leader
Kaiser Permanente



"I often change small things across many pages as MarketingExperiments gets me thinking about how to increase the straighforwardness of my pages for the visitor."

Amanda Schaner
Marketing Coordinator
Home Science Tools



"The live web clinics are very humbling. I think we're doing a pretty good job. But every time I attend, I realize we could do things much better for our clients. I consider MarketingExperiments my encyclopedia, and parrot the principles I learn every chance I get."

Troy O'Bryan
Co-Founder and Chief Response Officer
Response Capture, Inc

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Training Items

1. Certification Courses - ET Employees - 07/22/2010 -

2. MEC-003/004: Landing Page Optimization - Omni - 07/20/2010 -

3. MEC-005: Email Marketing - Omni - 07/20/2010 -

4. MEC-001: Fundamentals of Online Testing - Omni - 07/20/2010 -

5. MEC-001: Fundamentals of Online Testing - Omni - 07/09/2010 -

6. MEC-005: Email Marketing - Omni - 07/09/2010 -

7. MEC-003/004: Landing Page Optimization - Omni - 07/09/2010 -

8. MarketingExperiments in Partnership with Omniture - 06/30/2010 -

9. MarketingExperiments in Partnership with ExactTarget - 05/04/2010 -

10. MarketingExperiments - Landing Page Optimization Package - 02/25/2010 -

11. MarketingExperiments - Email Response Optimization Package - 01/18/2010 -

12. MarketingExperiments Conversion Optimization - Atlanta - 01/11/2010 -

13. MarketingExperiments in Partnership with WSI - 01/07/2010 -

14. Landing Page Optimization Resources - 12/15/2009 -

15. Live Optimization Workshops - 11/24/2009 -

16. Live Company Training - 11/24/2009 -

17. Institute of Management Consultants - Online Testing and Optimization Webinar - 10/08/2009 -

18. Live Landing Page Optimization + MarketingSherpa Landing Page Handbook - Boston, MA - 06/05/2009 -



19. Live Landing Page Optimization - New York, NY - 07/08/2009 -



20. Landing Page Optimization Workshop Resources - 09/17/2009 -

21. Optimization Training + B2B Summit = $595 Savings - 04/20/2009 -

22. Frequently Asked Questions - 08/03/2009 -



23. Live Landing Page Optimization - New York, NY - 07/08/2009 -



24. Live Landing Page Optimization - Indianapolis, IN - 07/08/2009 -



25. Live Landing Page Optimization - Los Angeles, CA - 04/20/2009 -



26. Onsite Training - 06/16/2009 -

27. Live Landing Page Optimization - Boston, MA - 06/05/2009 -



28. Live Landing Page Optimization - San Francisco, CA - 04/20/2009 -



29. MEC-001: Fundamentals of Online Testing - 04/15/2009 -



30. MEC-003/004: Landing Page Optimization - 04/15/2009 -



31. MEC-005: Email Marketing (In Partnership with WSI) - 04/15/2009 -



32. MEC-003/004: Landing Page Optimization (In Partnership with WSI) - 04/15/2009 -



33. MEC-001: Fundamentals of Online Testing (In Partnership with WSI) - 04/15/2009 -



34. Certification Courses (In Partnership with WSI) - 04/15/2009 -



35. Live Landing Page Optimization - San Jose, CA - 04/22/2009 -



36. Live Landing Page Optimization - Seattle, WA - 04/29/2009 -



37. Live Landing Page Optimization - Dallas, TX - 04/20/2009 -



38. MarketingExperiments Training and Certification Program - 05/07/2009 -



39. 2009 Landing Page Optimization Training - 05/04/2009 -



40. MEC-005: Email Marketing - 04/15/2009 -



41. MEC-003/004: Landing Page Optimization - 04/15/2009 -



42. MEC-001: Fundamentals of Online Testing - 04/15/2009 -



43. Certification Courses - 04/15/2009 -