Online Training & Certification Courses

Based on years of testing experience, MarketingExperiments has developed a series of certification courses that teach marketing professionals research-proven methodologies in specific areas of expertise.

You can join more than 2,000 marketers who have received certification in areas including Landing Page Optimization, The Fundamentals of Online Testing, and Email Marketing. Over and over, we have seen our attendees achieve double and triple-digit conversion gains after taking our courses. Each course is:

• Online and on-demand. View, rewind, fast-forward, or replay each course session at your convenience.
• Accessible via the MarketingExperiments Learning Lab 24 hours a day, 7 days a week.
• Filled with case studies from our ongoing research with companies in the B2B, B2C, lead generation, ecommerce, and subscription markets.

Upon completion of each course, you will be given a digital certificate identifying you as a Certified Marketer in that particular area. You can use the Marketing Experiments certification seal on your website or resume.

Certification Courses Available

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MEC-003 — Landing Page Optimization

This seven-session course will teach you "what to test" and show you a systematic method for applying the five essential elements of website conversion. You'll learn how to: Motivate page visitors to take action Design landing pages that hold visitors' attention Develop and clearly express your value proposition Analyze results to make further improvements

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MEC-001 — Fundamentals of Online Testing

This seven-session online course will show you "how to test" using the same methodologies that our Research Analysts use everyday. You will learn to: Determine what constitutes a valid sample size Choose the best test design for your objective Apply the right means of interpreting results Calculate ROI based on your research

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MEC-005 — Email Marketing

In this online course, you will view three in-depth sessions focused on core concepts of email marketing and two optimization sessions where the concepts are applied to real-life scenarios. You will learn to: Maximize your email capture rate and quality Improve your current email open rates Craft your email messaging for the highest conversion Build customer trust and loyalty with your emails

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Discounted Bundle Options

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Bundle Option #1 (Save $200)
Online Testing & Landing Page Optimization

This bundle includes the two courses that will help you maximize the effectiveness of your website testing and give you the insights you need to build high-converting landing pages. Taking these courses together will not only give you the understanding of how to test, but the skill to indentify what to test and why. For more information: The Fundamentals of Online Testing Landing Page Optimization

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Bundle Option #2 (Save $300) BEST VALUE
Online Testing, Landing Page Optimization & Email Marketing

This bundle includes all the courses from the MarketingExperiments certification program. Taking all three courses together will give you the skills you need to optimize and test your own website, as well as the essentials for highly effective email campaigns. For more information: The Fundamentals of Online Testing Landing Page Optimization Email Marketing

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Notes from students:

"My expectations were not only met, but exceeded! It was not only extremely informative but also engaging and fun."

Caroline Baker
Vocus

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"There was more in-depth information than I have seen in too long. This was fantastic."

Tressia Gehrke
Travel Portland

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"...adds 'science' to what we do and confirms the need to test..."

Celestine Turner
Verizon Wireless

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"...offered a tremendous amount of information in a very compelling way. Time well spent."

Frank Gibbons
Chief Media