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Minor Changes, Major Lifts: How button and form optimization increased conversion 166%

Wednesday, Feb 22, 2012
4:00-5:00 pm EST

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Research Topics

Site Optimization

Email Optimization

Search Optimization

Marketing Optimization

Training

Fundamentals of Online Testing

Landing Page Optimization

Email Marketing

Search

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David Jones
Senior Practice Leader
Kaiser Permanente

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Amanda Schaner
Marketing Coordinator
Home Science Tools

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Co-Founder and Chief Response Officer
Response Capture, Inc

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Training Items

Certification Courses - ET Employees

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MarketingExperiments Online Training & Certification Courses

Certification Courses Available

MEC-005 — Email Marketing

In this online course, you will view three in-depth sessions focused on core concepts of email marketing and two optimization sessions where the concepts are applied to real-life scenarios. You will learn to:

Maximize your email capture rate and quality
Improve your current email open rates
Craft your email messaging for the highest conversion
Build customer trust and loyalty with your emails

MEC-003 — Landing Page Optimization

This seven-session course will teach you "what to test" and show you a systematic method for applying the five essential elements of website conversion. You'll learn how to:

Motivate page visitors to take action
Design landing pages that hold visitors' attention
Develop and clearly express your value proposition
Analyze results to make further improvements

MEC-001 — Fundamentals of Online Testing

This seven-session online course will show you "how to test" using the same methodologies that our Research Analysts use everyday. You will learn to:

Determine what constitutes a valid sample size
Choose the best test design for your objective
Apply the right means of interpreting results
Calculate ROI based on your research