MarketingExperiments Online Certification Courses
(Special Offer in Partnership with WSI)
Become an industry expert and start seeing major lifts in online sales. Our
certification graduates have seen significant (150% +) increases in conversion.
Based on our years of testing experience, MarketingExperiments has developed a series of certification courses that teach marketing professionals research-proven methodologies in specific areas of expertise.
You can join over 2,000 marketers who have received professional certification in areas including Landing Page Optimization, The Fundamentals of Online Testing, and Email Marketing. Over and over, we have seen our certified professionals achieve conversion gains of 34% to 300% after taking our courses. Each course is:
- Online and on-demand. View, rewind, fast-forward, or replay each course session at your convenience.
- Accessible via the MarketingExperiments Learning Lab 24 hours a day, 7 days a week.
- Features the case studies from our ongoing research with companies in the B2B, B2C, lead generation, ecommerce, and subscription markets.
- Interactive student forums where you can post your own specific questions to the MarketingExperiments research team.
Upon completion of each course, you will be given a printed certificate identifying you as a Certified Professional in that particular area and entitling you to use the Marketing Experiments certification seal on your website or resume.
Please take a few minutes to browse through the courses listed below.
Current Courses Available
MEC-001 — Fundamentals of Online Testing
|
|
This seven-session online course reveals the proven testing methodologies we use every day to achieve significant improvements. You will learn to:
- Determine what constitutes a valid sample size
- Choose the best test design for your objective
- Apply the right means of interpreting results
- Calculate ROI based on your research
|
MEC-003/004 — Landing Page Optimization
|
|
This seven-session online course reveals proven strategies for optimizing landing pages. We will identify five essential elements to website conversion. You'll learn how to:
- Motivate page visitors to take action
- Design landing pages that hold visitors' attention
- Develop and clearly express your value proposition
- Analyze results to make further improvements
|
MEC-005 — Email Marketing
|
|
In this online course, you will view three in-depth sessions focused on core concepts of email marketing and two optimization sessions where the concepts are applied to real-life scenarios. You will learn to:
- Maximize your email capture rate and quality
- Improve your current email open rates
- Craft your email messaging for the highest conversion
- Build customer trust and loyalty with your emails
|
Special Offer in Partnership with:
Notes from students:
"My expectations were not only met, but exceeded! It was not only extremely informative but also engaging and fun."
Caroline Baker
Vocus
"There was more in-depth information than I have seen in too long. This was fantastic."
Tressia Gehrke
Travel Portland
"...adds 'science' to what we do and confirms the need to test..."
Celestine Turner
Verizon Wireless
"...offered a tremendous amount of information in a very compelling way. Time well spent."
Frank Gibbons
Chief Media
|
