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Minor Changes, Major Lifts: How button and form optimization increased conversion 166%

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MarketingExperiments Conversion Optimization - Atlanta

Conversion Optimization Workshop: ATLANTA
February 25, 2010 at the Georgia Aquarium

Join the MarketingExperiments team for a day of discovery at the spectacular Georgia Aquarium. This stunning venue is the perfect place to learn about the science of online marketing and how your company can achieve greater ROI through testing and optimization.

The over-arching mission of MarketingExperiments is to "discover what really works" in online marketing and disseminate this knowledge to the marketing community. We have one distinct advantage over most internet marketing educational content: Our curriculum is derived directly from primary research.

Over the past seven years, MarketingExperiments has conducted over $10 million in experiments and tests with research partners – real businesses & organizations operating in real online marketplaces. We’ve learned from both our successes and failures and have distilled this knowledge into principles and methodologies that work. Our research is ongoing and our curriculum is constantly updated to keep current with trends and new developments as they occur.

Our Conversion Optimization Workshop in Atlanta will be divided into two sessions:

Session 1 – The Principles of Optimization: This session will introduce marketing executives to the incredible power of testing and optimization and the underlying principles that guide research at MarketingExperiments.
Session 2 – Conversion Methodology: This session will teach frontline marketing personnel the methodology and techniques that our research analysts use to consistently drive triple-digit conversion gains with our research partners.

See full agenda.

Choose from two options:

FULL-DAY: Attend both sessions and achieve Certification in Landing Page Optimization for $995.

Who should attend?

Landing Page Optimization Seal This option is perfect for marketing personnel that will be executing online marketing campaigns. Students will learn both the principles and the methodologies that they will need to begin a successful testing and optimization program. Past students have been able to apply what they’ve learned and get conversion gains of 300% and more. In addition, Full-Day attendees will have the opportunity to complete the certification exam and achieve MarketingExperiments Certification in Landing Page Optimization. Successful completion of the exam will entitle you to use the Marketing Experiments digital seal on your website or resumé.

What will I get?

Your Full-Day ticket includes:

Session 1 and Session 2
A continental breakfast
Lunch by Wolfgang Puck catering
The certification exam
a day-pass to the Georgia Aquarium.

HALF-DAY: Attend Session 1 for just $299.

Who should attend?

This option is best for marketing executives, business owners, agency owners, digital directors, and anyone seeking to learn how testing and optimization can provide a significant ROI boost for their company or organization. This overview will give you a solid understanding of the basic principles without tying up your entire day.

What do I get?

Your Half-Day ticket includes:

Session 1
A continental breakfast
Lunch by Wolfgang Puck catering
a day-pass to the Georgia Aquarium.

About the Georgia Aquarium

As the world's largest aquarium, Georgia Aquarium features more animals than any other aquarium in more than 8,000,000 gallons of water. Through a path of more than sixty exhibits, the Aquarium tells a global water story, with features modeled after the greatest zoos and aquariums in the world. Each majestic exhibit is designed to inspire, entertain and educate.

Our Conversion Optimization Workshop will be held in the Arctic room, which features a private view of the Beluga whale exhibit. All attendees to this event will also receive complimentary admission to the Georgia Aquarium.