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Home arrow Training Items arrow MEC-005: Email Marketing

Gain Expertise and Achieve Certification in Email Marketing

Email Marketing is an essential component of nearly every online marketing program. Getting the most from your email marketing efforts can be a daunting task. The MarketingExperiments Email Marketing course will give you the tools you need to make test and optimize your email campaigns – from email capture to sales conversion.

Enroll in our online course today and:
  • Download free templates designed by our optimization experts including email capture forms, outlines for body copy and layouts for landing pages.
  • Learn to optimize your email message and design envelope fields that improve deliverability and increase open rates.
  • Explore real case studies and the latest research benchmarks.

The cost of our courses is often recovered before all sessions are completed. Our students have reported immediate results from the testing and optimization techniques that they’ve learned in our courses and applied to their own online marketing campaigns.

Learn Proven Methodologies Based on Years of Research

Our research analysts have been conducting online marketing experiments for over 8 years with our research partners in many different industries and verticals. We’ve used our findings to develop a series of heuristic formulae to help today’s internet marketer methodically step through their marketing campaigns and identify the areas that offer the greatest potential for improvement and financial ROI. In this course you will learn how to analyze several key areas of your e-mail campaigns:

  • Email Capture:Learn how to build strong lists by creating e-mail capture forms that maximize the quality and quantity of your leads.
  • Email Messaging:Discover how to optimize email messages for deliverability, open rate, and click-thru.
  • Email Landing Pages:The ultimate goal of most email campaigns is conversion. Learn how to design email landing pages that turn clicks into sales.

Earn MarketingExperiments Certification in Email Marketing

Once you've completed all six sessions, you will be able eligible to take the online Certification exam. If you are able to pass this important test, you will gain MarketingExperiments Email Marketing Certification, including the use of our digital seal for your Web site or resume,and a listing in our digital directory.


Our Online, On-Demand Courses are Convenient

  • Students get access to the MarketingExperiments Learning Lab 24 hours a day, 7 days a week.
  • You can view, rewind, fast-forward, or review each course session any time.
  • Questions? Get support from our research analysts and staff via email and on our blog.

The cost of your certification could be easily recovered with the results of your first test.

The total cost for this course is $595. This price includes access to the presentations, plus all documents and course materials, your official certification seal, and a listing in the MarketingExperiments certification directory.

And keep in mind, all it takes is one successful test to pay for the cost of this training.

**BUNDLE OFFER** (SAVE $300)

Enroll in the Email Marketing, Fundamentals of Online Testing, and Landing Page Optimization courses together and save $300 off the regular price. Taking all three courses together will give you what you need for optimizing and testing your own website, as well as the essentials for highly effective of email campaigns.

Yes, I would like the BUNDLE OFFER and get access to all three courses together ($1495)
No thanks, I would like to only purchase Email Marketing at this time ($595)



Notes from students:

"The course gave an in-depth understanding of proven best practices in email marketing. Most courses give top-line information on many topics – this course provides practical, hands-on approach that is readily “translatable” to our own email marketing strategy implementation."

Deirdre O'Boyle
DHO Consulting, Inc.


"Excellent course! I am a direct marketing veteran with years of experience in email marketing. This is one of the best courses I have attended – intense, focused and stimulating to the strategic thinking process."

Runa Chatterji,
Astrology.com


"Good course; tons of excellent information presented in a clear way. I have already found multiple ways to make changes to my email campaigns and landing pages that will provide immediate results."

Mark Sincavage
Covance Inc.


"This course will help improve every aspect of my email campaigns and landing page optimization. Bravo!"

Hannah Cusack
Messenger International