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Home arrow Training Items arrow MarketingExperiments in Partnership with WSI

MarketingExperiments Online Training & Certification Courses

Special Pricing for WSI Franchisees

Learn a proven methodology for helping your clients achieve significant increases in conversion.

The MarketingExperiments mission is to “discover what really works” in online marketing and disseminate this knowledge to the marketing community. We have one distinct advantage over most internet marketing educational content: Our curriculum is derived directly from primary research.

Over the past seven years, MarketingExperiments has conducted over $10 million in experiments and tests with research partners – real businesses & organizations operating in real online marketplaces. We’ve learned from both our successes and failures and have distilled this knowledge into principles and methodologies that work. Our research is ongoing and our curriculum is constantly updated to keep current with trends and new developments as they occur. Each MarketingExperiments course is:

  • Available online and on-demand: View, rewind, fast-forward, or replay each course session at your convenience, 24 hours a day, 7 days a week
  • Filled with case studies: You’ll see real life examples of tests and experiments from our ongoing research with companies in the B2B, B2C, lead generation, ecommerce, and subscription markets.
  • Proven to work: The methodologies we teach are the same ones our research teams use every day to drive up to triple-digit gains for our partners.

Upon completion of each course, you will be given a digital certificate identifying you as a Certified Marketer in that particular area. You can use the MarketingExperiments certification seal on your website or resumé.

Certification Courses Available through MarketingExperiments:

MEC-003 — Landing Page Optimization: $299

Landing Page Optimization Seal   This seven-session online course reveals proven strategies for optimizing landing pages. We will identify five essential elements to website conversion. You'll learn how to:
  • Motivate page visitors to take action
  • Design landing pages that hold visitors' attention
  • Develop and clearly express your value proposition
  • Analyze results to make further improvements

See below for multi-course bundles

MEC-001 — Fundamentals of Online Testing: $299

Fundamentals of Online Testing   This seven-session online course will show you "how to test" using the same methodologies that our Research Analysts use every day. You will learn to:
  • Determine what constitutes a valid sample size
  • Choose the best test design for your objective
  • Apply the right means of interpreting results
  • Calculate ROI based on your research

See below for multi-course bundles

MEC-005 — Email Marketing: $299

Email Marketing   In this online course, you will view three in-depth sessions focused on core concepts of email marketing and two optimization sessions where the concepts are applied to real-life scenarios. You will learn to:
  • Maximize your email capture rate and quality
  • Improve your current email open rates
  • Craft your email messaging for the highest conversion
  • Build customer trust and loyalty with your email

See below for multi-course bundles

Multi-Course Bundles

Bundle Option #1: $897

All three courses: Landing Page Optimization + Fundamentals of Online Testing + Email Marketing

Bundle Option #2: $598

Two courses: Landing Page Optimization + Fundamentals of Online Testing

Bundle Option #3: $598

Two courses: Landing Page Optimization + Email Marketing

Bundle Option #4: $598

Two courses: Fundamentals of Online Testing + Email Marketing



Notes from students:

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Vocus

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Travel Portland

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Verizon Wireless

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Chief Media