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Research Topics

Site Optimization

Email Optimization

Search Optimization

Marketing Optimization

Ad Optimization

Landing Page Optimization


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Landing Page Optimization Workshop Resources


Thank you for attending the MarketingExperiments landing page optimization workshop. We trust that you found your time with our trainers valuable and informative. It is our expectation that you will be able to apply the principles you learned to your own websites and see a great improvement in your online marketing ROI.

Below are links to the complete course presentation for your review, as well as a link to the channel mapping tool mentioned during the workshop. We hope you find this information useful and we look forward to hearing of your successes. Feel free to email us any time with questions or feedback at training@marketingexperiments.com.

LPO Workshop Presentation Files:
Password: 2jI!4sl

PDF Session 1 – Introduction to the Landing Page Optimization
PDF Session 2 – Clarity of the Value Proposition
PDF Session 3 – Motivation of the User
PDF Session 4 – Friction
Excel Session 5 – Incentive
PDF Session 6 – Anxiety
PDF Session 7 – Optimization Process

PDF MEC Channel Mapping Tool (Excel 2003)
PDF MEC Channel Mapping Tool (Excel 2007)