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Optimization Summit
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Research Topics

Site Optimization

Email Optimization

Search Optimization

Marketing Optimization

Ad Optimization

Landing Page Optimization

Training

Search

"Your emails and website provide the common sense that we often leave at the door to the office."

David Jones
Senior Practice Leader
Kaiser Permanente



"I often change small things across many pages as MarketingExperiments gets me thinking about how to increase the straighforwardness of my pages for the visitor."

Amanda Schaner
Marketing Coordinator
Home Science Tools



"The live web clinics are very humbling. I think we're doing a pretty good job. But every time I attend, I realize we could do things much better for our clients. I consider MarketingExperiments my encyclopedia, and parrot the principles I learn every chance I get."

Troy O'Bryan
Co-Founder and Chief Response Officer
Response Capture, Inc

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Optimization Training + B2B Summit = $595 Savings

Get the latest research and proven strategies to grow your marketing ROI

MarketingExperiments and MarketingSherpa in Boston

The fastest, least expensive way to increase your sales is to optimize your web pages. But optimization can be difficult. The challenge isn't developing a way to test – there are many tools for this. The challenge is discovering what changes you need to test.

MarketingExperiments' Optimization Workshop is carefully designed to help you discover exactly what you need to change on the key landing pages from your ecommerce, subscription, or lead-gen sites. It features live optimization and advice from the optimization experts at MarketingExperiments.


BONUS OFFER

This training is being conducted in partnership with MarketingSherpa's 2009 B2B Marketing Summit. Sign up today and save $595 when you enroll in both sessions:

MarketingExperiments Landing Page Optimization Training

  • Review 13 relevant case studies with more than 29 charts and graphs to discover the five essential elements of optimization.
  • Receive over 307 pages of actionable content – all carefully arranged to make it easy for you to apply to your own website.
  • Work through each element of your key landing page using an easy-to-follow set of optimization checklists and worksheets.
  • Receive expert help from the MarketingExperiments team as you develop your new optimized pages.
  • Earn your designation as a Certified Professional in Landing Page Optimization and receive your official certification.

Every single moment is carefully planned to help you boost your ROI and increase your revenue. View the full agenda.

MarketingSherpa's 6th Annual B2B Marketing Summit 2009

  • Latest research on what works right NOW in B2B marketing
  • Maximizing whitepapers, blogs, Twitter, Facebook and LinkedIn
  • Lead scoring, nurturing tactics and closed loop measurement
  • PPC, SEO, email creative and landing pages
  • How to manage multi-channel campaigns

Interact with marketing professionals over two days featuring:

  • Multiple Case Studies, war stories and lessons learned presented by B2B peers and mentors (this year's speakers include marketers from Novell, Thread Logic, GlobalSpec, Gartner, DollarDays International and more).
  • Practical advice on B2B search, podcasting, registration form tests, email, lead generation & nurturing and telemarketing.
  • Countless hours of face-to-face networking with seasoned professionals, trainers and peers over breakfast, breaks, lunch and receptions.
  • Proven lead generation strategies, campaigns and tactics you can apply now to get more done with less people, time and budgets.
  • Interaction with colleagues sharing successful campaigns and tactics to inspire and hone your marketing skills.

Come away armed with practical, new B2B marketing tactics, knowledge and expertise you can test to stay ahead of your competition. View the full agenda.


Who Should Attend?

  • Directors of Marketing
  • Marketing Managers
  • Marketing Program Managers
  • Director of Communication and MarCom Managers
  • Business Development Managers
  • Creative Directors
  • Directors of Demand Generation
  • Channel Marketing Managers

Dates & Locations

Boston

B2B Summit: Mon-Tue, Oct. 5-6
Optimization Workshop: Wed, Oct. 7

Westin Waltham-Boston
70 Third Avenue
Waltham, MA 02451
$209 a night – book until 9/4/09
781-290-5600

Click Here for Discounted Room Rate

    

**BONUS OFFER**
Enroll today and save $595 on both the MarketingSherpa's 2009 B2B Marketing Summit and MarketingExperiments Landing Page Optimization Workshop.

Select your package Boston
B2B Summit + Optimization Workshop
– Save $595 with your combo ticket		 $1795
Optimization Workshop only $995

 

Previous attendees include:

American Express
ATP Tour, Inc
Walt Disney Parks and Resorts Online
Motorola
Hewlett Packard
Harbor Freight Tools
Jigsaw
Google
Johnson & Johnson
The Golf Channel
Nike
Verizon Wireless
Rosetta Stone
Progressive
Warner Bros. Records
MLS.com
Sony Online Entertainment
Redbox
Capital One
Time Life
1800 CONTACTS
eHarmony.com
Christian Broadcasting Network


Notes from students:

"Great Course! Judging from the sheer number of actionable ideas that came to me during the day, this was perhaps the best course I have ever attended."

Chris Smythe
Internetseer.com, Inc.

"My expectations were not only met, but exceeded! It was not only extremely informative but also engaging and fun."

Caroline Baker
Vocus

"This course was an eye-opener in best practices. Thank You!"

Jay Masino
Motorola

"Great Course – adds “science” to what we do and confirms the need to test and dissect email marketing efforts."

Celestine Turner
Verizon Wireless

"This was AMAZING! Normally, I go to these events and leave disappointed because it is for beginners and there's nothing new for a marketer like me. This was NOT the case by any means. There was more in-depth information than I have seen in too long. This was fantastic. The best class I've been to – period."

Tressia Gehrke
Travel Portland

"The course gave an in-depth understanding of proven best practices in email marketing. Most courses give top-line information on many topics – this course provides practical, hands-on approach that is readily “translatable” to our own email marketing strategy implementation."

Deirdre O'Boyle
DHO Consulting, Inc.

"Excellent course! I am a direct marketing veteran with years of experience in email marketing. This is one of the best courses I have attended – intense, focused and stimulating to the strategic thinking process."

Runa Chatterji
Astrology.com

"Good course; tons of excellent information presented in a clear way. I have already found multiple ways to make changes to my email campaigns and landing pages that will provide immediate results."

Mark Sincavage
Covance Inc.

Training partners: