Learn How to Increase ROI from Your Current Marketing Spend

Event
The MECLABS group of companies has been helping marketers achieve impressive ROI gains, with no additional investment in media buys, since 2001. But never before has the practical case studies and research of MarketingSherpa, optimization science of MarketingExperiments, and lead nurturing of InTouch been taught in one place in one day:

Discover the science behind optimization principles that have driven increases in revenue of more than 350%
Gain an understanding of the real-world possibilities of social media marketing and take away ideas for practical implementation in your organization
Learn how to better use the analytics you already have to build quality lists and then enable your sales force to convert these highly qualified leads into revenue.

For only $499, you can join us for eight hours of game-changing discoveries and techniques that you can begin to put into action the very next day. Your registration fee will cover:

Sessions 1-3: Principles of Conversion Optimization

The research analysts at MarketingExperiments have been testing and optimizing landing pages, order paths, email and lead response forms for many years. Their scientific approach has enabled them to distill a set of principles and methodologies that are essential for creating highly effective marketing campaigns. This session will introduce you to the process that the MarketingExperiments research teams use every day to drive double and triple digit conversion gains.

Session 4: Developing Your Social Media Strategy

MarketingSherpa's mission is to keep the marketing community informed of the latest trends and strategies that are driving positive results. In the past year, marketers have been captivated by the ample hype about Twitter, Facebook, blogs and other social media platforms but many are struggling to develop a cohesive plan with measurable ROI. Based on MarketingSherpa's Social Marketing ROAD Map, this session will provide attendees with the insights and best practices needed to successfully plan, implement and measure an organization's social marketing efforts.

Session 5: Marketing and Sales Alignment: How to Collaborate to Optimize Lead Generation Programs

The lack of synergy between sales and marketing on lead generation is so common as to risk cliché. Even the very best lead generation program cannot compensate for poor teamwork and collaboration. In this session, you’ll learn how to address this proverbial "black hole" between your company's sales and marketing efforts. Based on real-world experiences with both small and large IT enterprises, the InTouch team will outline ways to build an operational playbook to find common ground and drive revenue. In addition, you’ll learn how to increase productivity and sales, including the essential elements of communication that support an organization's goal of being customer focused.

PLUS, you will also get FREE immediate access to the full MarketingExperiments online course in Landing Page Optimization. This course is a $595 value and attendees that successfully pass the final exam will receive a digital certification seal for use on their website or resume.

To reserve your seat, please choose a location:


The ROI Tour will continue in the second half of 2010. Check back soon for new dates and locations.

Past events:

	Atlanta March 18, 2010 Georgia Aquarium 225 Baker Street Northwest Atlanta, GA 30313

	Jacksonville March 25, 2010 The Plaza 400 East Bay Street Jacksonville, FL 32202

	New York April 15, 2010 Helen Mills Event Space West 26th Street NYC 10001 212-243-6200

	Chicago April 22, 2010 The Metropolitan Club 233 South Wacker Drive Chicago, IL 60606

	Houston May 5 , 2010 Petroleum Club 800 Bell Street, 43rd floor Houston, TX 77002 (713) 659 1431 http://www.pcoh.com

	San Francisco May 13, 2010 San Francisco Zoo 1 Zoo Road San Francisco, CA 94132 Agenda

	Toronto June 10, 2010 The Boulevard Club 1491 Lake Shore Boulevard West Toronto, ON M6K 3C2, Canada Agenda – Special Bonus Session for Toronto