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Special Clinic: Optimizing eCommerce Websites (LIVE):
Windows Media [8.85 mb] | Real Player [9.05 mb]
Primary Research Notes: Special Clinic: Optimizing eCommerce Websites (LIVE)
Measuring What Matters: How simplifying your metrics can increase Marketing ROI by up to 75%:
Windows Media [9.3 mb] | Real Player [9.51 mb]
Primary Research Notes: Measuring What Matters: How simplifying your metrics can increase Marketing ROI by up to 75%
Finding the Ideal Incentive: How We Increased Email Capture by 319%:
Windows Media [7.62 mb] | Real Player [7.79 mb]
Primary Research Notes: Finding the Ideal Incentive: How We Increased Email Capture by 319%
Improving Conversion by 162% - How to Overcome Value Inhibitors:
Windows Media [6.17 mb] | Real Player [6.31 mb]
Primary Research Notes: Improving Conversion by 162% - How to Overcome Value Inhibitors
Optimizing Your Landing Pages Pt2:
Windows Media [8.23 mb] | Real Player [8.41 mb]
Primary Research Notes: Optimizing Your Landing Pages Pt2
Optimizing Your Landing Pages Pt1:
Windows Media [7.36 mb] | Real Player [7.53 mb]
Primary Research Notes: Optimizing Your Landing Pages Pt 1
Landing Page Optimization: Finding Ideal Price Points:
Windows Media [8.41 mb] | Real Player [8.6 mb]
Primary Research Notes: Landing Page Optimization - Finding Ideal Price Points
2008 Internet Marketing Strategy: Are You Prepared?:
Windows Media [8.94 mb] | Real Player [9.14 mb]
Primary Research Notes: 2008 Internet Marketing Strategy: Are You Prepared? (Adobe Acrobat File)
Marketer’s Intuition Revisited: Is There a Place for Intuition in Web Page Optimization:
Windows Media [8.8 mb] | Real Player [9 mb]
Primary Research Notes: Marketer’s Intuition Revisited: Is There a Place for Intuition in Web Page Optimization
Landing Page Optimization: Increasing Conversion by 150% and Lead Gen by 2,379% with an Effective Call-to-Action:
Further analysis conducted after the Nov. 7th clinic found that the number/percentage of emails captured by the Treatment path during the test with our partner was 18,460 and 2,379% instead of 43,352 and 5,722%.
Windows Media [8.6 mb] | Real Player [8.79 mb]
Primary Research Notes: Increasing Conversion by 150% and Lead Gen by 2,379% with an Effective Call-to-Action
Landing Page Optimization: Improving Conversion 50-60% by Applying Continuity and Congruence:
Windows Media [8.28 mb] | Real Player [8.47 mb]
Primary Research Notes: Landing Page Optimization - Improving Conversion 50-60% by Applying Continuity and Congruence
Marketing Experiments Webinar: A Clinical Assessment of Your Landing Pages:
Windows Media [8.93 mb] | Real Player [9.14 mb]
Primary Research Notes: MarketingExperiments Webinar–A Clinical Assessment of Your Landing Pages
Lead Generation: Is Your Sign-Up Process Costing You Leads and Conversions, or Maximizing Them?:
Windows Media [8.1 mb] | Real Player [8.28 mb]
Primary Research Notes: Lead Generation - Is Your Sign-Up Process Costing You Leads and Conversions or Maximizing Them?
Windows Media [8.8 mb] | Real Player [9 mb]
Primary Research Notes: How Businesses Achieve Breakthrough Conversion by Synchronizing Value Proposition and Page Design
Landing Page Conversion: Getting Significant Improvements Even When You Can’t Complete Your Tests:
Windows Media [8.6 mb] | Real Player [8.8 mb]
Primary Research Notes: Landing Page Conversion-Getting Significant Improvements Even When You Can’t Complete Your Tests
Optimization Testing Tested: Validity Threats – Beyond Sample Size:
Windows Media [7.16 mb] | Real Player [7.32 mb]
Primary Research Notes: Optimization Testing Tested: - Validity Threats Beyond Sample Size
PPC Advertising Tested: The Relevance of Relevance:
Windows Media [9.02 mb] | Real Player [9.23 mb]
Primary Research Notes: PPC Advertising - The Relevance of Relevance
Creating Effective Incentives:
Windows Media [8.46 mb] | Real Player [8.65 mb]
Primary Research Notes: Creating Effective Incentives - The Science of the Art
Big Conversion Gains From a Little Scissors & Grease?:
Windows Media [8.51 mb] | Real Player [8.7 mb]
Primary Research Notes: Landing Page Optimization Tested - Big Conversion Gains from a Little Scissors & Grease?
Windows Media [8.11 mb] | Real Player [8.29 mb]
Primary Research Notes: Harnessing Social Media - Web 2.0 Grows Up - Free Internet Traffic - Is there such a thing as “Free”
How does having more than one objective to a page affect its performance?:
Windows Media [9.38 mb] | Real Player [9.6 mb]
Primary Research Notes: Landing Page Confusion—How Does Having More Than One Objective to a Page Affect its Performance?
How To Create a "Sticky" Landing Page:
Windows Media [8.32 mb] | Real Player [8.51 mb]
Primary Research Notes: Landing Page Optimization Tested—How To Create a "Sticky" Landing Page
Email Marketing Optimized, Part 2:
Windows Media [8.59 mb] | Real Player [8.78 mb]
Primary Research Notes: Email Marketing Tested — What Makes Email Marketing Copy Effective (or Ineffective)? Part 2 of 2
Windows Media [8.99 mb] | Real Player [9.19 mb]
Primary Research Notes: Email Marketing Tested - What Makes Email Marketing Copy Effective (or Ineffective)? Part 1 of 2
How Matching Ad Design to Context Improved Conversion by 127%:
Windows Media [7.96 mb] | Real Player [8.14 mb]
Primary Research Notes: Online Ads Tested
Reducing the Technology Barrier:
Windows Media [6.61 mb] | Real Player [6.76 mb]
Primary Research Notes: Increase Conversion by Reducing the Technology Barrier
Site design tested: Reducing Customer Anxiety:
Windows Media [7.51 mb] | Real Player [7.68 mb]
Primary Research Notes: Optimizing Site Design
Can Viral Videos Drive Targeted Traffic To Your Web Site?:
Windows Media [7.69 mb] | Real Player [7.86 mb]
Primary Research Notes: Can Viral Video Clips Drive Targeted Traffic?
Windows Media [6.3 mb] | Real Player [6.44 mb]
Primary Research Notes: Small PPC Search Engines Revisited
Windows Media [7.28 mb] | Real Player [7.45 mb]
Primary Research Notes: Optimizing Free Trial Offers Brief
Merchandising Calendar for 2006 Fall & Holliday Season:
Windows Media [8.86 mb] | Real Player [9.06 mb]
Primary Research Notes: Merchandising Calendar - 2006 Fall & Holiday Season
The ROI on PPC vs. Affiliate Marketing:
Windows Media [8.95 mb] | Real Player [9.15 mb]
Primary Research Notes: The ROI on PPC vs. Affiliate Marketing
Testing The Power Of Urgency On Landing Pages:
Windows Media [8.85 mb] | Real Player [9.05 mb]
Primary Research Notes: Testing the Power of Urgency on Offer Pages
Essential Metrics for Online Marketers:
Windows Media [8.61 mb] | Real Player [8.81 mb]
Primary Research Notes: Essential Metrics for Online Marketers
Windows Media [9.88 mb] | Real Player [10.1 mb]
Primary Research Notes: Optimizing Landing Pages 2006 - Pt. 2
Windows Media [9.71 mb] | Real Player [9.93 mb]
Primary Research Notes: Optimizing Landing Pages 2006
In Search Of A Value Proposition:
Windows Media [8.62 mb] | Real Player [8.81 mb]
Primary Research Notes: In Search Of A Value Proposition
Windows Media [7.92 mb] | Real Player [8.1 mb]
Primary Research Notes: The Power Of Small Changes Tested
Windows Media [9.55 mb] | Real Player [9.77 mb]
Primary Research Notes: Optimizing Subscription Pathways Tested
Windows Media [3.98 mb] | Real Player [10.01 mb]
Primary Research Notes: Marketer's Intuition Tested
Windows Media [2.51 mb] | Real Player [9.1 mb]
Primary Research Notes: The Compounding Effect of Micro-Gains
Making a Profit from Inbound Customer Service:
Windows Media [2.37 mb] | Real Player [8.61 mb]
Primary Research Notes: Profit From Inbound Customer Service
A 90–Day Plan — Using Search To Jumpstart Site Traffic:
Windows Media [2.59 mb] | Real Player [9.42 mb]
Primary Research Notes: 90-Day PPC Path
Windows Media [3.31 mb] | Real Player [12.02 mb]
Primary Research Notes: Conversion Rate Optimization Tested
The Impact of SPAM on Email Marketing:
Windows Media [2.56 mb] | Real Player [9.29 mb]
Primary Research Notes: The Impact of SPAM on Email Marketing Tested
Utilizing eBay Stores as a Marketing Channel:
Windows Media [1.47 mb] | Real Player [5.34 mb]
Primary Research Notes: Utilizing eBay Stores Tested
Windows Media [1.5 mb] | Real Player [5.43 mb]
Primary Research Notes: Page Weight Optimization Tested
Windows Media [2.96 mb] | Real Player [7.46 mb]
Primary Research Notes: Avoiding Unprofitable PPC Tested
Windows Media [3.43 mb] | Real Player [7.31 mb]
Primary Research Notes: PPC For Subscription Sites Tested