Video

Optimizing Software Landing Pages

How to minimize anxiety and maximize conversion in a free download

By Paul Cheney 0

Downloading software is a difficult decision. As consumers, we’ve been burned by so many software downloads that have spyware, adware and malware hidden inside them.

Making that decision to download more attractive is exactly what Flint McGlaughlin walks through in this video.

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Paul Cheney 89 posts 98 comments

Paul Cheney, Senior Manager, Content & Marketing, MECLABS Institute, MarketingSherpa, MarketingExperiments. Paul is the Senior Managing Editor of MarketingExperiments.com at MECLABS Institute. He helps turn raw research into easy-to-understand content for MarketingExperiments readers. He earned his B.A. in English literature from Covenant College. Before joining the MarketingExperiments team, Paul wrote grant proposals and fundraising letters for a mid-size nonprofit in New Jersey. He has also worked as a freelance Internet marketing consultant and copywriter for small businesses. In his spare time, Paul enjoys reading, writing poems and dating his wife, Callie.

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