Shopping cart pages are often the most overlooked optimization opportunities that can potentially add some serious ROI to your bottom line. In this Web clinic, Austin McCraw, Senior Editorial Analyst, MECLABS, and Jon Powell, Senior Research Manager, Research and Strategy, MECLABS, share research discoveries from real-world shopping cart experiments that explore the relationship between shopping cart optimization and ROI.
In this Web clinic replay, youll see how one organization discovered a change in clarity to the sequence in its checkout process that increased conversion by 36%. Also, learn how a subscription offer increased conversion 17% by learning how to effectively communicate the value of its offer.
I was looking for some simple takeaways that I could implement immediately, and I got that! –Steve
They’re great. I really liked the questions at the beginning of this one to get us engaged. –Maria
Give a website overview, like a top 5 list of the big problems found on the website. –Rick
Easy to apply practical info. –Lisa
Credits:
Presenters
Austin McCraw
Jon Powell
Writers
Paul Cheney
Video Production and Editing
Luke Thorpe
Dennis Beard
Technical Production
Steven Beger
Selena Blue
Jessica McGraw
John Tackett
Beth Caudell
Melissa Elbert
Additional Contributors
Aimee Thompson