Marketing Optimization

The Q1 2011 Research Journal contains 4 major marketing research briefings featuring 8 experiments, including discoveries that can help you discover and test your value proposition. In the Research Journal, you'll also find 33 of our top articles from the last quarter culled from the MarketingExperiments and MarketingSherpa blogs and newsletters, with key insights and takeaways from our research team and reporters.

One of the easiest elements to change on a page is the headline. It’s also one of the most important parts of the page to optimize if you’re trying to get a lift in your conversion rate. However, when tasked with writing an engaging headline for a marketing piece, many marketers get it wrong. In this Web clinic, Dr. Flint McGlaughlin speaks to this problem and shows how 6 real-world headlines (submitted by our viewers) could be changed for to increase customer response.

So you’ve just increased the effectiveness of your online lead capture by XX% using optimization strategies you've recently learned… Now what? How do you ensure that this gain is not lost in the sales pipeline? How do you keep the online marketing efforts you invested in to get the lead from being squandered? Many marketers end their optimization efforts on the Web page, not realizing the significant revenue lost by not taking simple steps to optimize a lead before passing it off to Sales.

The Q4 2010 Research Journal contains four major marketing research briefings featuring 24 experiments, including a roundup of our most (and least) successful tests of the year. In the Research Journal, you'll also find 31 of our top articles from the last quarter culled from the MarketingExperiments and MarketingSherpa blogs, with key insights and takeaways from our research team and reporters.

The Q3 2010 Research Journal contains four never-before-published research articles featuring 6 experiments. You'll also find 27 "how-to" articles culled from the MarketingExperiments blog along with email marketing and search guidance from MarketingSherpa.

Over the past year, the MarketingExperiments labs have conducted more than 200 digital marketing experiments. And while we have many complex heuristics and training courses to assist you in optimizing your entire digital marketing investment, in our July 21 Web clinic, Flint McGlaughlin (the Director of MECLABS Group), and the MarketingExperiments team focused on helping our audience find a few "quick hit" landing page improvements to increase conversion right now.

The Q2 2010 Research Journal contains four never-before-published research articles featuring 12 experiments. You'll also find 21 "how-to" articles culled from the MarketingExperiments blog, actionable lead generation advice from Brian Carroll, and social media guidance from MarketingSherpa.

As a marketer, the impact of a single successful test can be very fulfilling. But how valuable is it to run one triumphant test? Or even several tests that are not connected to each other in any meaningful way?

One-to-one marketing, the practice, used to be the status quo. And perhaps in a quaint little town in the south of France, it still happens in the neighborhood bakery. But, today, even relatively small businesses likely have a difficult time making a true connection with returning and prospective customers.

The Q1 2010 Research Journal contains never-before-published social media insights, in-depth analysis of our latest research discoveries from the past 90+ days of experimentation, 17 "how-to" articles with practical techniques to put our data-driven principles into action, and actionable advice from other MECLABS companies including lead generation and nurturing ideas from InTouch and social media marketing trends from MarketingSherpa.

Social media marketing has been a blazingly hot topic for marketers in every industry this year. But since this technology is so new, there is still a daunting knowledge gap.

Transparent Marketing™ offers a discreet new philosophy based on a collection of historic values and provides a different way to analyze your marketing.

We conducted hundreds of tests in 2009 to augment the marketing of research partners in a variety of B2B and B2C industries.

In our November 11 web clinic, our analysts distilled some of our most valuable lessons of this challenging year into key takeaways that you can use to capture market share in 2010. Researchers Boris Grinkot, Adam Lapp, and Paul Clowe shared their most surprising wins to illustrate these important points.

It's easy to fall into a rut with optimization and testing.

Over time, as you discover which tactics and best practices get results, and then apply them to other channels or pages ad infinitum, you can get lulled into a false sense of security.

There's a time to apply best practices and follow the rules. But there's also a time to break with them, take calculated risks, and expand your learning in pursuit of even greater gains.