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Topic: Discovering Your Value Proposition: 6 ways to stand out in a crowded marketplace

Your competitors are continually making your job as a marketer more difficult. They are constantly spying on you, uncovering your hidden marketing strategies, and beating you at your own games. And when they aren’t doing that, they are executing their own plans for market domination.

It feels as though you’re fighting a war on more fronts than you can count … especially when your business is in a highly competitive or commoditized market.

How can marketers effectively wage war in a crowded market when there are so many other companies fighting tooth and nail for their cut?

The case study in this Web clinic replay introduces how one nonprofit organization saw an increase in conversions and donations by using the keys shared in this clinic, which teach marketers how to identify and expressing a value proposition effectively.

[The Web clinics are] extremely interactive and a great resource for me as a marketing professional. –Daniel

Having slides only available (without audio) to recap after presentations. –Nick

Best resource to get in-depth knowledge on digital marketing. –Aakash

Editor’s Note: You can sign up to be notified of future Web clinics. You can view Web clinic slides on SlideShare.

An e-mail blast schedule that lets me know when similar webinars will be going on. –Kevin

Having slides available to recap after presentations. –Nick

View the clinic replay, or listen to the audio recording (mp3), to learn from Dr. Flint McGlaughlin and our researchers as they discuss discovering your value proposition.

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