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Topic: The Business Case for Testing: How one marketer convinced her business leaders to start testing and drove a 201% gain in the process

For years we’ve taught you “how to test” and “what to test.” For this web clinic, we took a slightly different approach, to give you the insights to “get testing done.”

We’ve found that many marketers in our audience are passionate believers in testing, yet they have trouble getting their organization on board and winning the budget approval and executive support they desired.

These marketers are seeking the resources they need to really move the needle in their organization – from just executing a test here or there to creating a testing strategy and execution plan that is contributing to the financial results of the company.

So Senior Manager of Research Partnerships, Andy Mott, provided our audience with a behind-the-scenes look at the story of one marketer who was able to champion online testing within her organization with significant success.

And to help you understand just what this organization discovered, Research Analyst Adam Lapp shared results and analysis of 14 different landing page designs across multiple experiments.

View the clinic replay or listen to the audio recording (mp3), to learn a four-fold success strategy for creating a “culture of testing” across any organization.

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